More than 1 in 2 (59%) mobile phone buyers preferred to buy smart phones in the past year.

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More than 1 in 2 (59%) mobile phone buyers preferred to buy smart phones in the past year.

According to a Gilani Research Foundation Survey carried out by Gallup & Gilani Pakistan, more than 1 in 2 (59%) mobile phone buyers preferred to buy smart phones in the past year.

A nationally representative sample of men and women from across the four provinces, who had purchased a mobile phone in the past year, was asked, “Please tell that the mobile phone [you last bought]was a simple mobile phone (i.e. not a smartphone) or a smartphone?” In response to this question, 59% individuals said smart phone and 39% said simple mobile phone. 2% did not know or wish to respond.

 

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