Half of all U.S. adults are concerned that a major health event in their household could lead to bankruptcy, an increase from 45% measured in early 2019 (PDF download). These results, based on a new study by West Health and Gallup, also show that the percentage of non-White adults who harbor this concern has risen from 52% to 64%.

Fear of Health Event Leading to Bankruptcy

How concerned are you that a major health event in your household could lead to bankruptcy? Extremely concerned, concerned, not very concerned or not at all concerned?

	January-February 2019	July 2020	Change
	% Extremely concerned/ Concerned	% Extremely concerned/ Concerned	pct. pts.
U.S. total	45	50	+5*
Gender
Women	47	51	+4
Men	42	49	+7*
Race
White adults	41	43	+2
Non-White adults	52	64	+12*
Age

18-29	43	55	+12*
30-49	46	55	+9*
50-64	52	48	-4
65+	38	40	+2
* Statistically significant change (p<.05), design effect included
GALLUP-WEST HEALTH U.S. HEALTHCARE STUDY, JULY 2020

This study is based on 1,007 interviews with U.S. adults conducted from July 1-24, 2020. Over the past year, concerns about medical bankruptcy have increased 12 and nine percentage points, respectively, among adults aged 18-29 and 30-49. Fifty-five percent of both groups now report being extremely concerned or concerned that a major health event could bankrupt them. Men's concern is up seven points to 49% and is now statistically tied with concern among women (51%).

One-Fifth of Non-White Adults Carry Long-Term Medical Debt

Amid rising concerns nationally about bankruptcy arising from a significant health event, 15% of adults report that at least one person in their household currently has medical debt that will not be repaid -- either in full or in part -- within the next 12 months. This includes 12% of White adults and 20% of non-White adults.

Those in households earning less than $40,000 per year are more than four times as likely as those in households earning $100,000 or more to be carrying long-term medical debt (28% vs. 6%, respectively). The rate is also about twice as high among self-identified political independents (18%) and Democrats (16%) as among Republicans (8%).

Percentage of U.S. Adults Unable to Repay Current Medical Debt Within Next 12 Months

Do you or someone in your household currently have medical debt that you will be unable to repay in the next 12 months?

	Yes, have medical debt
	%
U.S. total	15
Race
White adults	12
Non-White adults	20
Annual household income
Less than $40,000	28
$40,000-<$100,000	12
$100,000+	6
Political identity
Independent	18
Democrat	16
Republican	8
GALLUP-WEST HEALTH U.S. HEALTHCARE STUDY, JULY 2020

One-Quarter of U.S. Adults Must Borrow Money for $500 Medical Bill

With substantial percentages of adults reporting that they currently have medical debt that they cannot pay in a year or less, it is probably unsurprising that 26% report they would need to borrow money to pay a $500 medical bill. To do this, 12% say they would use a credit card or get a loan from a financial institution, while another 14% would borrow from a family member or friend. For some persons, these forms of borrowing could ordinarily be characterized by prompt repayment (such as simply paying off the credit card at the end of the month), but for many others, it is likely to feed into a cycle of accumulating medical debt that cannot be readily repaid.

The need to borrow money to pay a $500 medical bill is particularly common among non-White adults (43%) and those living in households earning less than $40,000 per year (46%).

Sources of Payment for $500 Medical Bill

If you had a $500 medical bill that you needed to pay today, from where would the money most likely come?

	U.S. Total	White adults	Non-White adults	$100,000+	$40,000- <$100,000	Less than $40,000
	%	%	%	%	%	%
Funds from a checking or savings account that were not dedicated to healthcare-related expenses	54	62	40	61	63	39
A medical flexible spending account or health savings account	14	17	11	30	11	8
A credit card or a loan from a financial institution	12	9	17	7	13	15
A loan from a family member or friend	14	8	26	1	9	31
Credit card or any loan type	26	17	43	8	22	46
GALLUP-WEST HEALTH U.S. HEALTHCARE STUDY, JULY 2020

Fourteen percent of U.S. adults report using a medical flexible spending or health savings account to pay medical bills, but use of these tax-benefited financial tools is more than twice as common (30%) among those in households with $100,000 or more in annual income.

Drug Pricing Continues to Influence Candidate Choice for 35% of Adults

About one-third (35%) of Americans say that lowering the cost of prescription drugs is either the single most important issue (5%) or among the most important issues (30%) that will influence their vote in 2020. This is up five percentage points since February, returning to the level measured in September 2019. Another 40% report that the issue is of "mid-range" importance, while 24% report that it is the least or among the least important.

Across key subgroups, little change has been measured since September. Views of women (36%) and men (33%) have converged since last fall, but neither is significantly different from 2019 views. Race and household income, in turn, currently closely match 2019 results. Non-White adults continue to place much higher importance on the issue than their White adult counterparts (48% vs. 29%, respectively), while half (52%) of respondents from households earning under $40,000 per year continue to report that the issue will be highly influential to their vote.

Importance of Lowering Drug Costs to Candidate Support in 2020 (% Single Most Important Issue or Among the Most Important Issues)

Which of the following best describes how influential a candidate's position on lowering drug costs will be to determine your vote in the 2020 elections? Is it the single most important issue, among the most important issues, mid-range in importance, among the least important issues or the least important issue?

	September 2019	February 2020	July 2020	Change since 2019
	%	%	%	pct. pts.
U.S. total	35	30	35	0
Gender
Women	41	33	36	-5
Men	29	28	33	+4
Race
White adults	29	23	29	0
Non-White adults	48	45	48	0
Annual household income
Less than $40,000	52	45	52	0
$40,000-<$100,000	31	31	29	-2
$100,000+	19	14	22	+3
GALLUP-WEST HEALTH U.S. HEALTHCARE STUDY, JULY 2020

Implications

The sharp rise in U.S. healthcare costs, which was already a significant problem for Americans before the COVID-19 pandemic, has only been exacerbated by new challenges presented by the outbreak. In recent months, for example, 14% of Americans with likely COVID-19 symptoms reported that they would avoid care because of cost, and 88% are concerned about rising drug costs due to the pandemic. These COVID-19-related cost worries also come with a substantial racial divide.

Dovetailing with the new health-related concerns brought on by the coronavirus outbreak is the economic catastrophe that -- despite the recouping of millions of jobs since May -- persists in the form of 28 million people receiving some form of unemployment aid at the end of July. As such, Americans' concerns about a major health event putting them in bankruptcy, while substantial in early 2019, are likely only intensified today because of the pandemic.

The disproportionate manner in which minorities have suffered the effects of the pandemic is reflected in higher rates of concern about bankruptcy among non-White respondents, which have jumped from 52% in early 2019 to 64% today. And the elevated level of bankruptcy concerns among adults younger than 50 corresponds with substantially higher percentages of younger adults (versus older adults) who report that a friend or family member passed away in the prior five years after not having the money to pay for needed treatment.

The troublesome confluence of the need to borrow money to pay a medical bill and subsequently carrying medical debt for a year or more comes at a time when two-thirds of Americans are reporting an increase in the price of their prescription drugs.

In the midst of this burgeoning crisis in healthcare costs and associated debt, a U.S. election looms. Despite the severe disruption the global pandemic is causing most Americans, curtailing the ongoing rising costs of prescription drugs could be an important issue factoring into their choice of candidate.

(Gallup USA)

September 01, 2020

Source: https://news.gallup.com/poll/317948/fear-bankruptcy-due-major-health-event.aspx

654-43-25/Country Profile: United States

USA3

SUMMARY OF POLLS

ASIA

(Pakistan)

Over 1 in 2 Pakistanis opine that coronavirus is a laboratory-made virus and is spread around the world on purpose

According to a Gilani Research Foundation Survey carried out by Gallup & Gilani Pakistan, over 1 in 2 Pakistanis opine that coronavirus is a laboratory-made virus and is spread around the world on purpose. A nationally representative sample of adult men and women from across the four provinces was asked the following question, “To what extent do you agree or disagree with the following statement: ‘I think Coronavirus is a laboratory-made virus spread in the world on purpose’?” In response to this question, 54% agreed, 31% disagreed and 15% say they do not know/did not respond.

(Gallup Pakistan)

September 02, 2020

MENA

(KSA)

Panda’s ‘Back to School’ campaign strikes a chord with the Saudi public

Panda, the retail company, enjoyed the greatest improvement in Ad Awareness of any brand during August. The uplift coincides with the brands back to school campaign, which focuses on getting ready for the new school year and the associated special offers on school supplies. In addition to the messaging highlighting the back to school promotions, Panda has also created recipe tutorial videos. These were shared on social media and centred around meals and snacks that can be prepared to take to school, using ingredients available at Panda stores. (YouGov)

September 07, 2020

AFRICA

(Guinea)

Guineans expect more in education

Seven out of 10 Guineans (73%) are dissatisfied with the government's performance in terms of meeting education needs, according to the latest Afrobarometer national survey. Likewise, many Guineans find it difficult, and even forced to pay bribes, to get the services they need from teachers or school leaders. Although most of the sites visited have schools, these schools are not distributed evenly across the country. The urban areas and administrative regions of N'Zérékoré, Conakry, Kindia, Kankan and Mamou are the best provided. (Afrobarometer)

September 03, 2020

EUROPE

(Germany)

Joe Biden is still ahead for Germans in the US presidential campaign

In two months, on November 3, 2020, the citizens of the United States will elect their new president. Currently, 43 percent of Germans say that Joe Biden as the Democratic candidate would be the next US president. In June 2020, 32 percent said this, in July the value rose by 10 percentage points to 42 percent. Only 14 percent are currently predicting a victory for incumbent President Donald Trump. In June, 17 percent believed that he would be re-elected, in July 12 percent. (YouGov)

September 03, 2020

(Germany)

The crime scene & police call in the first: At Til Schweiger crime scenes, most of the time it is not switched on

The summer break ends on Sunday, September 6th - the new crime scene and police call episodes in the first run again. 49 percent of the Germans surveyed watch the Sunday evening crime thriller on ARD. Another 49 percent do not watch him. One in ten Germans (10 percent) always looks at it, most frequently respondents aged 55 and over (15 percent), one in five of the German respondents (21 percent) looks at it sometimes. Respondents between the ages of 18 and 34 (60 percent) most often state that they do not even watch the Sunday evening thriller.

(YouGov)

September 04, 2020

(France)

The brands making the most progress in August 2020

Intermarché won first place in the ranking. We mainly observe an increase in brand image indicators suggesting that the French retail chain has been able to take advantage of the fall.

Oasis climbs to second place in the ranking. At the end of July, the brand unveiled a new multi-media campaign (digital, display, TV, cinema) which seems to have made an impression. Promoting the “fun” side of the brand, Oasis unveils a refreshing and humorous spot that has had a positive effect on Intent to buy indicators. (YouGov)

September 04, 2020

(UK)

Just 13% of reusable mask wearers are washing them frequently enough, and in the right way

When the British Government made mask usage compulsory in shops in England, the proportion of Britons doing a facial covering shot up from 38% to 69% in a matter of three weeks, finally bringing Britain in line with the rest of the world. 32% are washing their mask after every use, the correct procedure. And even among these people, only 41% are washing them at 60 degrees or higher – lower temperatures are not enough to kill viruses like COVID-19. This means that, overall, just one in eight (13%) of those who wear washable, reusable face masks are actually maintaining them in a way that is helpful to stopping the spread of coronavirus. (YouGov)

August 31, 2020

(UK)

One in six parents in England and Wales seriously considering keeping their children out of school

The Parents Omnibus survey interviewed 653 parents of school-age children (ages 4-16) in England and Wales, and found that one in six (17%) are seriously consider not sending their children to school, including 6% who say they are “very seriously” considering it. Nevertheless, seven in ten (70%) are either not very seriously contemplating such drastic steps (17%), or aren’t considering it at all (53%). (YouGov)

September 01, 2020

(UK)

Most Britons would prefer to receive a text over a phone call

“It’s good to talk”, the old BT adverts used to say. However, data from YouGov Profiles shows that is no longer the case, with the majority of Brits (55%) saying they would prefer to receive a text over a phone call. Less than a third (31%) savor the sound of someone’s voice over the written word, while another 14% don’t feel strongly either way.

(YouGov)

September 01, 2020

(UK)

Who are the four in ten Britons who say “advertising helps me choose what to buy”?

Data from YouGov Profiles shows that close to four in ten Britons (38%) agree with the statement “advertising helps me choose what to buy”. Such Britons are more likely than the general public to say they like brands that are willing to get involved in social issues (57% vs 44%), and indeed are more inclined to purchase from a brand that expresses views they agree with in their adverts (62% vs 46%). They are also more likely to say they enjoy watching adverts containing their favorite celebrities, by 43% to 23%.(YouGov)

September 01, 2020

(UK)

COVID-19 forces one in twenty renters to move

New YouGov data paints a gloomy picture of how renters have fared during the coronavirus outbreak. The pandemic has forced one in twenty people who rent (5%) to move since March. One in five current renters (19%) have relied on Government assistance such as housing benefits to keep up with rent payments during the pandemic. A further 9% either had their application declined or did not have the option (for example, if subletting) while 7% were not aware it was possible. Among all renters, 11% have received financial support from their parents or other family. (YouGov)

September 01, 2020

(UK)

Quarter of Brits would never buy secondhand clothes or accessories

YouGov Profiles data indicates that a quarter of the British public (26%) say they “would never” buy secondhand clothes or accessories. Nearly three in ten (28%) Brits have bought something from a charity shop in the three months before they were polled, while a third (33%) have donated something to a charity shop over the same period of time. Of those who have purchased a secondhand item, half (48%) are over 55 and a third (32%) are between 35 and 54. Just 19% are aged 18 to 34. Those who donate to charity shops also trend older: half (50%) are over 55, a third (33%) are between 35 and 54, and a fifth (19%) are aged 18 to 24. (YouGov)

September 02, 2020

(UK)

A third of renters worry about affording food

The coronavirus crisis has had a greater impact on employment among people who rent than those who own their own home. While 68% of workers who own their home are either working from home full-time or going into work as normal, this figure is significantly lower among those who rent (56%). Employees who rent are more likely to be unable to work at all as a result of the pandemic (9% vs. 3% of employed owners). (YouGov)

September 04, 2020

NORTH AMERICA

Americans See Skepticism of News Media as Healthy, Say Public Trust in the Institution Can Improve

In a year filled with major news stories – from impeachment to a contentious election, from a global pandemic to nationwide protests over racial injustice – Americans continue to have a complicated relationship with the news media. While large swaths of the public often express negative views toward journalists and news organizations, a major Pew Research Center analysis also finds areas where U.S. adults feel more affinity toward the media and express open-mindedness about the possibility that their trust in the industry could improve. (PEW)

August 31, 2020

U.S. Remote Workdays Have Doubled During Pandemic

The coronavirus pandemic has led to a surge in remote work. However, that surge is more apparent in the number of remote working days for telecommuters than in the number of workers moving from on-site to at-home work. Since Gallup last asked about remote work in October 2019, there has been a modest uptick in the percentage of U.S. workers who report having ever telecommuted for work, from 42% to 49%. The recent figures demonstrate the growth in remote work over recent decades from 9% in Gallup's initial measurement in 1995. (Gallup USA)

August 31, 2020

Broad Bipartisan Support for Additional Stimulus in U.S.

As Congress and the Trump administration remain deadlocked in talks over the next coronavirus stimulus package, seven in 10 Americans (70%) say they would support the government sending an additional economic impact payment (EIP) to all qualified adults. These stimulus payments, which were first distributed in April as part of the popular CARES Act, are widely supported as the U.S. economy continues to face high unemployment amid the coronavirus pandemic. (Gallup USA)

September 01, 2020

U.S. Workers' Worries Spike Amid COVID's Economic Impact

As the U.S. continues to reel from the economic impact of the COVID-19 pandemic, with unprecedented closure of businesses and public health restrictions to stem the spread of the disease, American workers' worries about setbacks to their employment have spiked. More than a quarter, 27% of U.S. workers now say they are worried they will be laid off from their jobs, up from 15% a year ago. Twenty-seven percent of U.S. workers now fear their hours will be cut back, up from 15% in 2019, while 28% fear their wages will be reduced, up from 16% last year. (Gallup USA)

September 01, 2020

50% in U.S. Fear Bankruptcy Due to Major Health Event

Half of all U.S. adults are concerned that a major health event in their household could lead to bankruptcy, an increase from 45% measured in early 2019. These results, based on a new study by West Health and Gallup, also show that the percentage of non-White adults who harbor this concern has risen from 52% to 64%. This study is based on 1,007 interviews with U.S. adults conducted from July 1-24, 2020. Over the past year, concerns about medical bankruptcy have increased 12 and nine percentage points, respectively, among adults aged 18-29 and 30-49. (Gallup USA)

September 01, 2020

U.S. Perceptions of White-Black Relations Sink to New Low

Americans' already tepid review of relations between White and Black Americans has soured since 2018 and is now the most negative of any year in Gallup's trend since 2001. The majority of U.S. adults say relations between White and Black Americans are very (24%) or somewhat bad (31%), while less than half call them very (7%) or somewhat (37%) good. The percentage rating relations good was 63% in 2001. It peaked at 72% in 2004 and remained high through 2013, before falling to 47% in 2015. Since then, the percentage rating relations good has been under 50%, including 44% in the latest reading, from 2020. (Gallup USA)

September 02, 2020

At 65%, Approval of Labor Unions in U.S. Remains High

As Labor Day approaches and economic conditions in the U.S. remain tenuous, Americans' 65% approval of labor unions is once again the highest it has been since 2003. Public support for labor unions has been generally rising since hitting its lowest point of 48% in 2009, during the Great Recession. Gallup's initial reading of the public's support for labor unions was 72% in 1936, at the advent of the modern U.S. organized labor movement, and approval peaked at 75% in 1953 and 1957. The lowest ratings to date have been recorded during particularly weak economic times. (Gallup USA)

September 03, 2020

AUSTRALIA

Melbourne residents now evenly divided on visiting family

Of all Victorians, 47% (up 4% on a week ago) say Melburnians should be able to visit the homes of immediate family members rising to 50% of residents of Melbourne. An increasing majority of 57% (up 5%) of older Victorians aged 65+, say Melburnians should be able to visit the homes of their immediate family. This is despite being the age group at the greatest risk during the pandemic. Support for other restrictions has reduced on a week ago but still attract majority support across the board. (Roy Morgan)

Date: September 02 2020

MULTICOUNTRY STUDIES

Three in four adults globally say they’d get a vaccine for COVID -19

Most do not expect any will be available before the end of year; fear of side effects is top reason for not wanting to take the vaccine. In a new Ipsos survey of nearly 20,000 adults from 27 countries on behalf of the World Economic Forum, 74% say they would get a vaccine for COVID-19 if it were available. However, 59% do not expect this will be an option before the end of this year. The reason most commonly given by those who would not get a vaccine is worry about side effects (56%) followed by doubt about its effectiveness (29%). (Ipsos)

September 01, 2020

Most Approve of National Response to COVID-19 in 14 Advanced Economies

Countries’ approaches to combat the spread of the coronavirus have varied throughout Europe, North America, Australia, Japan and South Korea, but most publics in these regions believe their own country has done a good job of dealing with the outbreak, according to a new Pew Research Center survey of 14 advanced economies. Overall, a median of 73% across the nations say their country has done a good job of handling novel coronavirus, which has reached nearly every corner of the globe, infected more than 20 million people worldwide and resulted in the deaths of several hundred thousand. (PEW)

September 27, 2020

ASIA

654-43-01/Poll

Over 1 in 2 Pakistanis opine that coronavirus is a laboratory-made virus and is spread around the world on purpose

A nationally representative sample of adult men and women from across the four provinces was asked the following question, “To what extent do you agree or disagree with the following statement: ‘I think Coronavirus is a laboratory-made virus spread in the world on purpose’?” In response to this question, 54% agreed, 31% disagreed and 15% say they do not know/did not respond.

(Gallup Pakistan)

September 02, 2020

Source: https://gallup.com.pk/post/30386

MENA

654-43-02/Poll

Panda’s ‘Back to School’ campaign strikes a chord with the Saudi public

During August, Panda achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia

In addition to the messaging highlighting the back to school promotions, Panda has also created recipe tutorial videos. These were shared on social media and centred around meals and snacks that can be prepared to take to school, using ingredients available at Panda stores.

YouGov brand tracking data shows that the campaign has resonated with the general public, with Panda’s Ad Awareness score rising by 8.2 points, from +20.9 at the beginning of the month, to +29.1 on the 26^th August. Among females, these numbers are even higher, with Ad Awareness reaching +31.0 at the end of August, increasing by 12 points throughout the month.

adwareness_of_Panda_is_the_greatest

Looking at how this uplift in Ad Awareness has impacted Consideration for Panda, at the total population level, Consideration has increased by a slight 1.5 points. However, among females, Consideration for Panda has increased significantly, by 10.3 points, from +24.5 in July (simple average for the month), compared to +34.8 for all of August. This shows that while the adverts have cut through and were noticed at the total population level when analysing the impact of the campaign, the behavioural changes were apparent only among females.

consideration_forpanda_is_highest_among_Female

The success of this campaign will continue to be tracked in BrandIndex over the coming weeks, and we will get a better idea of whether these campaigns have translated to greater Current Customer numbers for Panda in KSA.

(YouGov)

September 07, 2020

Source: https://mena.yougov.com/en/news/2020/09/07/pandas-back-school-campaign-strikes-chord-saudi-pu/

AFRICA

654-43-03/Poll

Guineans expect more in education

Although most of the sites visited have schools, these schools are not distributed evenly across the country. The urban areas and administrative regions of N'Zérékoré, Conakry, Kindia, Kankan and Mamou are the best provided.

Among Guineans who have come into contact with a public school, four in 10 say it is difficult to get the services they need, and many say they have paid bribes to teachers or school leaders to get the services they needed.

Guineans place education among their top five priorities that the government should tackle. But the majority of them feel that the government is responding poorly to their concerns about education services. These data thus challenge the State and the stakeholders working in the education sector.

(Afrobarometer)

September 03, 2020

Source: https://www.afrobarometer.org/press/les-guineens-sattendent-plus-dans-le-domaine-de-leducation

EUROPE

654-43-04/Poll

Joe Biden is still ahead for Germans in the US presidential campaign

From the perspective of Germans, the most important issue for US citizens at the moment is jobs and the economy (27 percent). This means that this aspect has increased by three percentage points compared to June 2020. Germans still believe that the second most important topic for US citizens is health care (20 percent). Citizens and civil liberties are named as the most important issue by 11 percent. Americans themselves see health care as the most important issue (28 percent), jobs and the economy as the second most important. This is what a quarter of respondents say (25 percent). Civil rights and civil liberties are cited as the top issue by 8 percent of US respondents.

The closer the US presidential election approaches, the more the German respondents follow the election campaign in the US. Whereas in June it was still 35 percent who said they had read, seen or heard articles on the US presidential election campaign in German-language media, 40 percent said so in July and 48 percent of German respondents in August. 17 percent say that the US presidential election is currently more important than most other political issues. In June it was 6 percentage points less.

Methodology: Based on the YouGov Omnibus, 2,049 people entitled to vote between June 18 and 22, 2020, 2,038 people eligible to vote between July 30 and August 4, 2020 and 2,019 people eligible to vote between August 20 and 24, 2020 were surveyed using standardized Interviewed online. The results are weighted and representative for the German population aged 18 and over.

(YouGov)

September 03, 2020

Source: https://yougov.de/news/2020/09/03/joe-biden-liegt-fur-deutsche-im-us-prasidentschaft/

654-43-05/Poll

The crime scene & police call in the first: At Til Schweiger crime scenes, most of the time it is not switched on

When asked which commissioner or commissioner team the Germans would rather not turn on the Sunday evening crime thriller, 12 percent of those surveyed who watch the Sunday evening crime thriller in Erste said the Til Schweiger crime scenes (Tschiller und Gümer from Hamburg) on. 8 percent said this about the teams Borowski and Sahin from Kiel and Eisner and Fellner from Vienna. 37 percent of the Sunday night crime thriller watchers say that the commissioners or commissioner teams have no influence on whether they watch the Sunday evening crime thriller or not.

A quarter (25 percent) of those surveyed who generally watch the ARD crime thriller but cannot switch it on at 8.15 p.m., watch it in the ARD media library at a later time. 15 percent record it on their TV set in order to watch it at a later point in time. Two out of five (40 percent) state that if they are prevented from looking at the crime scene / police call, they do not even find out about it.

(YouGov)

September 04, 2020

Source: https://yougov.de/news/2020/09/04/der-tatort-polizeiruf-im-ersten-bei-til-schweiger-/

654-43-06/Poll

The brands making the most progress in August 2020

Intermarché won first place in the ranking. We mainly observe an increase in brand image indicators suggesting that the French retail chain has been able to take advantage of the fall.

Oasis climbs to second place in the ranking. At the end of July, the brand unveiled a new multi-media campaign (digital, display, TV, cinema) which seems to have made an impression. Promoting the “fun” side of the brand, Oasis unveils a refreshing and humorous spot that has had a positive effect on Intent to buy indicators.

With a significant increase in almost all of the Visibility and Brand Images indicators, Mont Blanc took third place. Combining pleasure and quality for both gourmets and the little ones, the dessert brand has attracted the attention of the French in a positive way.

Hydralin is in fourth place in the ranking. The significant increase in Visibility indicators seems to be explained by the positive impact linked to the dissemination of an advertising spot aimed at promoting the Hydralin washing skincare range.

Vistaprint closes the ranking of the brands that have made the most progress in August. The brand sees its Visibility and its Purchase Intent increase. The advertising campaign "Without you we would not be us" probably explains this craze on the part of the French.

Methodology: Brand Index: the real-time & continuous monitoring tool for brands and all the speeches dedicated to them. In France, more than 1,100 brands are assessed on a daily basis via our panel of around 350,000 respondents.

(YouGov)

September 04, 2020

Source: https://fr.yougov.com/news/2020/09/04/les-marques-qui-progressent-le-plus-en-aout-2020/

654-43-07/Poll

Just 13% of reusable mask wearers are washing them frequently enough, and in the right way

32% are washing their mask after every use, the correct procedure. And even among these people, only 41% are washing them at 60 degrees or higher – lower temperatures are not enough to kill viruses like COVID-19. This means that, overall, just one in eight (13%) of those who wear washable, reusable face masks are actually maintaining them in a way that is helpful to stopping the spread of coronavirus.

The results showed that in fact 15% (about one in seven) of washable, reusable mask wearers have never washed their face masks. They also show that men are only half as likely as women (20% vs 40%) to be washing their face masks after every use. Similarly, they are twice as likely (20% vs 11%) to have never washed their mask.

Around three in ten (31%) mask wearers use single use disposable face masks. The results show that most of this group haven’t grasped the “single use” aspect of these masks, with the majority (56%) wearing disposable face masks more than once. This includes a particularly worrying 7% who have never thrown one away after wearing them.

Just 44% are throwing their single use disposable face masks in the bin after one wear. Men (40%) and less likely to be doing so than women (47%).

(YouGov)

August 31, 2020

Source: https://yougov.co.uk/topics/health/articles-reports/2020/08/31/just-13-reusable-mask-wearers-are-washing-them-fre

654-43-08/Poll

One in six parents in England and Wales seriously considering keeping their children out of school

With the government having recently u-turned on making secondary school children wear masks, the results also find that close to half of parents (47%) think that masks should be worn, compared to 36% who are opposed.

Parents can normally be fined for keeping their children out of school without good reason, and education secretary Gavin Williamson has confirmed that coronavirus fears are not a sufficient excuse this term. Almost half of parents (48%) think that is unfair, with close to four in ten (39%) thinking it is justified.

(YouGov)

September 01, 2020

Source: https://yougov.co.uk/topics/education/articles-reports/2020/09/01/one-six-parents-england-and-wales-seriously-consid

654-43-09/Poll

Most Britons would prefer to receive a text over a phone call

Age Breakdown: Age is a key factor – Britons under the age of 40 prefer texts by 72% to 15-16%. Those aged 40-54 also prefer text by a wide margin of 61% to 25%. Only the over 55s like to be called up, at a rate of 49% to 35%.

Texters are more likely to say that their mental weaknesses include “social skills” (33% vs 21% of callers), “verbal” (15% vs 10%) and “concentration span” (30% vs 25%). They are also more likely to say they don’t like confrontation (38% vs 29%).

(YouGov)

September 01, 2020

Source: https://yougov.co.uk/topics/technology/articles-reports/2020/09/01/most-britons-would-prefer-receive-text-over-phone-

654-43-10/Poll

Who are the four in ten Britons who say “advertising helps me choose what to buy”?

Data from YouGov Profiles shows that close to four in ten Britons (38%) agree with the statement “advertising helps me choose what to buy”.

Such Britons are more likely than the general public to say they like brands that are willing to get involved in social issues (57% vs 44%), and indeed are more inclined to purchase from a brand that expresses views they agree with in their adverts (62% vs 46%).

They are also more likely to say they enjoy watching adverts containing their favorite celebrities, by 43% to 23%.

Age Breakdown: Those who are more influenced by adverts tend to be younger in general. More than a quarter (28%) are aged 18-29, compared to 20% of all Britons. Four in ten are aged 30-50 (compared to 35% of the population). Only a third (32%) are aged 51 or above, compared to 45% of all Britons.

(YouGov)

September 01, 2020

Source: https://yougov.co.uk/topics/finance/articles-reports/2020/09/01/who-are-four-ten-britons-who-say-advertising-helps

654-43-11/Poll

COVID-19 forces one in twenty renters to move

And while 6% of renters have borrowed money from family or friends to be able to pay rent, this figure is twice as high among 18- to 24-year-olds at 13%, while 15% were unable to ask for help or were declined.

One in eight renters (12%) have fallen behind with bills because of the pandemic, while 6% have missed rent payments. The numbers vary across age groups. A fifth of renters aged 35 to 44 (19%) have defaulted on bills, while one in ten 45- to 54-year-olds who rent (10%) have missed rent payments. In contrast, only 2% of mortgaged home owners have failed to pay their bills or mortgage payments.

(YouGov)

September 01, 2020

Source: https://yougov.co.uk/topics/economy/articles-reports/2020/09/01/covid-19-forces-one-twenty-renters-move

654-43-12/Poll

Quarter of Brits would never buy secondhand clothes or accessories

Brits who have bought something from a charity shop in the past few months are much more likely to favor secondhand purchases (42% vs. 29% of the public). But our data also suggests that, while three in ten (31%) of those who donate to charity shops prefer to buy things secondhand, a fifth (21%) aren’t willing to buy from them at all – compared to a quarter (27%) of the general public.

(YouGov)

September 02, 2020

Source: https://yougov.co.uk/topics/consumer/articles-reports/2020/09/02/quarter-brits-would-never-buy-secondhand-clothes-o

654-43-13/Poll

A third of renters worry about affording food

Employees who rent are more likely to be unable to work at all as a result of the pandemic (9% vs. 3% of employed owners). One in seven workers who rent (15%) have been furloughed at any point since March, while the figure among working homeowners is 11%.

Workers who rent are also more likely to have been made redundant at 6% compared with owners (2%).

Three in ten renters are scared about their debt level (30%) or not being able to pay rent (28%) – figures well above those seen among homeowners, of whom just 17% worry about bills and 10% about mortgage payments.

Over a fifth of renters (22%) worry about losing their job, compared with 16% of owners.

The only instance where owners and renters are alike is in worrying about their savings, at respectively 34% and 37%.

(YouGov)

September 04, 2020

Source: https://yougov.co.uk/topics/economy/articles-reports/2020/09/04/third-renters-worry-about-affording-food

NORTH AMERICA

654-43-14/Poll

Americans See Skepticism of News Media as Healthy, Say Public Trust in the Institution Can Improve

72% of U.S. adults say news organizations do an insufficient job telling their audiences where their money comes from

While large swaths of the public often express negative views toward journalists and news organizations, a major Pew Research Center analysis – culminating a yearlong study on Americans’ views of the news media – also finds areas where U.S. adults feel more affinity toward the media and express open-mindedness about the possibility that their trust in the industry could improve. No more than half of U.S. adults feel confident in the news media or think other Americans feel this way

Many Americans remain skeptical toward the news media, questioning not only the quality of journalists’ work but their intentions behind it. For instance, no more than half of U.S. adults have confidence in journalists to act in the best interests of the public, or think that other Americans have confidence in the institution. And the public is more likely than not to say to say that news organizations do not care about the people they report on.

While most Americans (61%) expect the news they get to be accurate, nearly seven-in-ten (69%) think news organizations generally try to cover up mistakes when they do happen.

The reasons for why Americans think these mistakes happen underscore the distrust that substantial portions of the public feel: Many say that careless reporting (55%) or even a desire to mislead the public (44%) are major factors behind significant mistakes in news stories, although other, less negligent or nefarious reasons such as the rapid pace of breaking news (53%) also are seen as responsible for mistakes.

Americans take issue with what they perceive as a lack of transparency by news organizations – both with respect to the work they do and the inner workings of their companies. Indeed, not only do many people see news outlets as opaque in how they produce their stories and choose their sources, but a large majority – 72% – say news organizations do an insufficient job explaining to the public where their money comes from

Many Americans see news organizations as opaque, particularly when it comes to their financing

Six-in-ten U.S. adults also say news organizations are not forthcoming about conflicts of interest. On top of that, a vast majority of Americans (80%) think that the news they get is at least “somewhat” influenced by financial and corporate interests.

But findings from the study also suggest that the relationship between Americans and the media is not a lost cause. For one, the public gives the media fairly high marks for coverage of specific issues and events, including the recent coronavirus outbreak and the protests in the wake of the police killing of George Floyd.

And public skepticism toward the media does not appear to be purely antagonistic: Most Americans view some level of wariness toward the news media as healthy for a well-functioning society. Overall, 63% of U.S. adults say that, in an ideal world, it is better for society if Americans are skeptical of the news media. Far fewer (36%) say it is better if people are trusting of the news media.

Still, when asked directly whether Americans think their level of confidence in journalists can improve, three-quarters say such an outcome is possible.

This raises the question: Where might there be opportunities for the news media to gain more trust? First and foremost, the survey finds that personal connections with news tie strongly to Americans’ views of the media overall, echoing earlier Pew Research Center findings at the local level. Americans who feel connected to news outlets – whether in feeling valued by, understood by or loyal to them – express far more positive views toward the news media. For instance, those who feel that their news sources value them are much more likely to expect their news to be accurate and to think news outlets are transparent with audiences.

Over half of Americans desire a personal connection with their news sources …

According to the findings, there is plenty of room for improvement in this area: While most Americans want to have personal connections with their news sources, many do not experience it (again in line with previous Center findings on local news). More than half of U.S. adults say their news outlets do not particularly value them (57%) or that news organizations do not understand people like them (59%), and nearly two-thirds (63%) say they do not feel particularly loyal to the outlets they get their news from.

Americans’ personal connections with specific news stories also are linked with their attitudes toward the media. When Americans encounter news stories that hit close to home, they generally have good things to say about the media’s coverage. Roughly two-thirds of those who felt personally connected to a story – either because it covered an issue they believe they are an expert on, or because it was about a significant event that they experienced or witnessed – think that story was covered well. And those who feel this way express far more favorable views toward the news media in general than those who think the story was not covered well.

One of the most fundamental ways this manifests itself is in whether people think the news they get is accurate. About three-quarters of those who think that an issue in their wheelhouse or an event they experienced was covered well (74%) also believe the news they get overall is largely accurate. Among those who say that a story close to them missed the mark, just 39% expect to encounter accurate news; this group also is far more likely to feel that news organizations do not understand people like them۔

Being transparent about corrections is another area where the public says news organizations have an opportunity to gain trust. While Americans perceive a range of reasons why mistakes in stories happen, about half (51%) say that seeing official corrections from news outlets makes them more confident in that outlet, compared with just 12% who say it makes them less confident.

Many Americans say that seeing corrections to news stories increases their confidence in news outlets

These are among the key findings from a yearlong study of Americans’ trust and attitudes toward the news media. This report draws on data included in a previously published report that looked at more than 50 Pew Research Center surveys; new survey data collected both before and during the COVID-19 outbreak; and a series of 10 focus groups conducted in three U.S. cities in November 2019. But the bulk of this report is based on previously unreleased data from a survey conducted Feb. 18-March 2, 2020, among 10,300 U.S. adults who are part of the Center’s American Trends Panel. Quotations drawn from the focus groups are scattered throughout the report; these quotes are not intended to be representative of Americans’ views. Instead, the quotations serve as examples of how everyday people think about these topics when they have the opportunity to express themselves in their own words.

Deep partisan divides in views of the news media, with Republicans who support Trump most critical

The first phase of this yearlong study established that partisanship is the strongest factor in Americans’ views of the news media. And support for Donald Trump, who continues to strike a combative tone toward journalists, is another dividing line – particularly within the Republican Party.

One area in which this plays out is in perceptions of why errors occur in news stories. Republicans overall are more likely to think that mistakes happen because of ill will. Six-in-ten Republicans and Republican-leaning independents cite a desire to mislead audiences as a major reason why significant mistakes make their way into news stories, compared with about a third of Democrats (32%) who feel this way. And within the GOP, this view is especially prevalent among Republicans who strongly approve of the job that Trump is doing as president.

But just because Republicans consistently express far more negative sentiments toward the news media does not mean that Democrats are always singing the media’s praises. For example, Democrats – like Republicans – are more likely to say that news outlets do not care about the people they report on than say they do care.

There also are places where the two parties see more eye to eye. Majorities of both parties think it is beneficial for society to be skeptical of the news media, large portions think that confidence in the institution can increase, and they generally agree on the qualities that are important in choosing news sources۔

Black Americans seek out news sources that cover people like themselves

The study also finds that beyond partisanship, there also are sharp differences across certain segments of the population in their attitudes of, relationships with and priorities for the news media. At a time when questions about representation in newsrooms are amplified in the wake of the protests in response to the killing of George Floyd, Black adults also are far more likely than others to say it is important to see themselves both in news coverage and in the newsroom.

When asked whether six different aspects of personal connections between news organizations and their audiences are important in deciding where to get their news from, Black Americans are more likely than White Americans to say each is at least somewhat important. But two factors related to representation stand out: Nearly seven-in-ten Black adults (68%) say it is at least somewhat important that their news outlets cover people like them, 27 percentage points higher than White adults (41%) and 14 points above Hispanic adults (54%). And nearly four-in-ten Black Americans (38%), along with a third of Hispanic Americans (33%), think it is important for the journalists themselves at a news outlet to look or sound like them, compared with just 13% of White Americans who say the same.

(PEW)

August 31, 2020

Source: https://www.journalism.org/2020/08/31/americans-see-skepticism-of-news-media-as-healthy-say-public-trust-in-the-institution-can-improve/

654-43-15/Poll

U.S. Remote Workdays Have Doubled During Pandemic

Since Gallup last asked about remote work in October 2019, there has been a modest uptick in the percentage of U.S. workers who report having ever telecommuted for work, from 42% to 49%. The recent figures demonstrate the growth in remote work over recent decades from 9% in Gallup's initial measurement in 1995.

Line graph. Forty-nine percent of U.S. workers say they have ever telecommuted for their job a modest increase from 42% in 2019. From 2006 through 2015 between 30% and 37% of workers said they had telecommuted. When the question was first asked in 1995 9% had telecommuted.

While the percentage of U.S. workers who have telecommuted has changed modestly, the average number of workdays telecommuters are working from home has more than doubled, from 5.8 days per month last fall to 11.9 days currently. Among all U.S. workers, the average number of telecommuting days has also more than doubled, from 2.4 per month to 5.8.

Line graph. Assuming 20 workdays per month U.S. workers report working remotely 5.8 days per month an increase from 2.4 in 2019 and averages near 2.0 between 2006 and 2015. Among people who have telecommuted the average number of remote workdays in 2020 is 11.9 per month up from averages near 6 in prior years.

These results are based on Gallup's annual Work and Education poll, conducted July 30-Aug. 12.

The poll finds 26% of U.S. workers currently saying they have worked entirely from home in recent weeks, while 51% are working entirely from a location outside their home, with one in five reporting a mix of on-site and remote work.

One in Four U.S. Workers Working Entirely From Home

Which of the following best describes your work situation in the past few weeks during your normal working hours? Did you work -- [entirely from home, mostly from home, about equally from home and at a location outside your home, mostly at a location outside your home, entirely at a location outside your home]?

	U.S. workers
	%
Entirely from home	26
Mostly from home	8
About equally from home/outside home	4
Mostly from a location outside your home	8
Entirely from a location outside your home	51
No opinion	2
GALLUP, JULY 30-AUG. 12, 2020

Nearly half of those who have ever telecommuted, 45%, say they have been working entirely from home in recent weeks, with another 14% working mostly from home. This question had not been asked previously, so it is not possible to know how those figures compare with before the pandemic.

However, 13% of telecommuters and 5% of all workers in 2019 said they worked from home 20 days a month (assuming 20 monthly workdays). Now, the figures are 45% and 22%, respectively.

College Graduates Much More Likely to Work Remotely

As might be expected, telecommuting is much more common among Americans with a college degree than those without one. Employed college graduates are more than twice as likely as employees without a college degree to work remotely. This is seen in the percentages reporting that they have ever telecommuted, as well as in the number of days they report working remotely and in their self-reports of whether they are currently working entirely from home.

Remote Work by Demographics

	Ever telecommuted	Average days telecommute/month	Working entirely from home
	%		%
Education
College graduate	76	9.2	38
Not college graduate	31	3.5	17
Gender
Women	60	7.9	35
Men	41	4.2	19
Age
18-34 years	47	5.1	20
35-54 years	47	5.5	29
55+ years	57	7.2	27