BUSINESS & POLITICS IN THE WORLD

 

GLOBAL OPINION REPORT NO. 882-884

 

 

Week:13 January–2 February 2025

 

Presentation: 6 February, 2025

 

 

Contents

 

ASIA  

Survey: 51% of voters want an administration not led by LDP. 8

Roughly 1 in 3 Pakistanis (35%) are optimistic about the success of government-PTI negotiations in resolving the country's political issues, with men (40%) and those with 12 and better years of education (37%) showing higher optimism: Gallup & Gilani Pakistan. 10

65% of Japan firms hire foreign workers to cover labor shortages. 11

More than half of Pakistanis (53%) completely disagree with the government’s claim of a decrease in inflation, with a higher proportion of women (59%) and urban residents (56%) opposing the claim: Gallup & Gilani Pakistan. 12

MENA   13

Spotlight*Lebanon: Views On AI. 13

Spotlight*KSA: Views On Brand Engagement 14

AFRICA.. 14

Most Nigerians not aware of any government support programme. 14

(NOI Polls) 15

Zimbabweans say drug and substance abuse is rampant, see it as a society-wide challenge. 15

WEST EUROPE.. 16

The cost of living continues to be the most important issue facing London. 16

6 in 10 Britons hold unfavourable opinion of Donald Trump and Elon Musk. 18

Reading, music, series... the French people's favorite activities on the train. 20

Spain leads global concern about housing: 74% believe that not enough attention is paid. 25

Dutch People Concerned About Housing Damage Due To Climate Change. 27

NORTH AMERICA.. 28

Nearly Half of U.S. Says Healthcare Headed in Wrong Direction. 28

Faith on the Hill 32

Highest Hopes for Trump on Immigration; Lowest, on Unity. 40

Age and generation in the 119th Congress: Somewhat younger, with fewer Boomers and more Gen Xers. 44

119th Congress’ LGBTQ members include first trans representative. 48

Global attitudes to housing and house prices. 50

Majority of Americans support deporting immigrants who are in the US illegally. 53

AUSTRALIA.. 56

Risk of mortgage stress up again in December after Reserve Bank again decided not to cut interest rates. 56

Top 10 Issues Shaping the 2025 Federal Election: Cost of Living and Crime on the Rise, Climate Change Fades. 61

MULTICOUNTRY STUDIES. 66

From weight loss to longevity, South Africa's health consciousness takes centre stage this year 66

What Worries the World – January 2025. 69

The Ipsos Foundation: empowering children worldwide through education. 74

 

 

INTRODUCTORY NOTE

 

This weekly report consists of twenty-five surveys. The report includes three multi-country studies from different states across the globe.

 

882-884-43-26/Commentary:

SUMMARY OF POLLS

ASIA

(Japan)

Survey: 51% Of Voters Want An Administration Not Led By LDP

Prime Minister Shigeru Ishiba’s approval rating has fallen to 33 percent, with disapproval rising to 51 percent, as more than half of voters prefer a non-LDP administration. Support among young voters is particularly low, and skepticism toward Ishiba’s economic policies has increased, with only 20 percent expressing confidence. In the upcoming Upper House election, the LDP leads with 25 percent support, while the DPP and CDP each have 15 percent. The LDP’s image has further deteriorated following a political funding scandal, with 64 percent of respondents saying their impression of the party has worsened.

(Asahi Shimbun)                                                                                                                          20 January, 2025  

                                                                                                                      

(Pakistan)

Roughly 1 In 3 Pakistanis (35%) Are Optimistic About The Success Of Government-PTI Negotiations In Resolving The Country's Political Issues, With Men (40%) And Those With 12 And Better Years Of Education (37%) Showing Higher Optimism: Gallup & Gilani Pakistan

A Gallup & Gilani Pakistan survey found that 35% of Pakistanis are optimistic about PTI-government negotiations resolving political issues, with optimism higher among men (40%) and those with 12 or more years of education (37%). Meanwhile, 20% believe the talks will fail, 41% are uncertain, and 4% did not respond.

(Gallup Pakistan)

 

 

(Japan)

65% Of Japan Firms Hire Foreign Workers To Cover Labor Shortages

A Japanese labor ministry survey found that 56.8% of companies hire foreign workers expecting them to perform as well as or better than Japanese staff, while 18.5% do so to promote diversity. Conducted in late 2023 with responses from 3,534 businesses and 11,629 workers, the survey revealed that 44.8% of companies face communication challenges with foreign employees. Additionally, 51.5% of foreign workers found jobs through agencies in their home countries, while 13.5% used agencies in Japan. Despite challenges, 82.5% of foreign workers reported no workplace issues. The ministry plans to continue the survey for policymaking.

(Kyodo News)                                                                                                                              26 December, 2024  

                                                                                                                    

(Pakistan)

More Than Half Of Pakistanis (53%) Completely Disagree With The Government’s Claim Of A Decrease In Inflation, With A Higher Proportion Of Women (59%) And Urban Residents (56%) Opposing The Claim: Gallup & Gilani Pakistan

A Gallup & Gilani Pakistan survey found that 53% of Pakistanis completely disagree with the government’s claim of a decrease in inflation, with opposition higher among women (59%) and urban residents (56%). In contrast, only 7% completely agree, 14% somewhat agree, 13% somewhat disagree, 12% are unsure, and 1% did not respond.

(Gallup Pakistan)

 

MENA

(Lebanon)

Spotlight*Lebanon: Views On AI

 

A Spotlight*Lebanon report on AI reveals that nearly 60% of Lebanese have heard of AI, but only 30% of them feel they understand it well. While 39% see AI as a force for good, 64% believe it should be approached with caution due to potential risks. Trust remains a challenge, with 28% expressing less confidence in companies that use AI.

(Ipsos Lebanon)

 

(Saudi Arabia)

Spotlight*KSA: Views On Brand Engagement

The Spotlight report highlights that digital platforms, especially mobile apps and social media, drive consumer-brand interactions, with younger generations leading this shift. Four in five consumers feel empowered to influence brands, and expectations are rising. Over half believe brands should engage in social issues, and 7 in 10 would avoid those lacking social responsibility, with younger consumers demanding more accountability and ethical practices.

(Ipsos Saudi Arabia)

2 February, 2025

 

AFRICA

(Nigeria)

Most Nigerians Not Aware Of Any Government Support Programme

A recent survey by NOIPolls has shed light on a concerning gap in the awareness and effectiveness of government initiatives designed to support citizens amid the ongoing economic challenges in Nigeria. The nationwide survey revealed that 82 percent of adult Nigerians are unaware of any government program or initiative to assist citizens in the past year. This finding highlights a critical issue in the communication or implementation of government support systems, especially as the country grapples with significant economic difficulties.

 

(Zimbabwe)
Zimbabweans Say Drug And Substance Abuse Is Rampant, See It As A Society-Wide Challenge

Drug abuse is a growing crisis in Zimbabwe, with rising youth admissions and links to unemployment. The government launched a national plan and proposed an anti-drug agency. An Afrobarometer survey shows Zimbabweans favor strict penalties, public education, and anti-trafficking efforts, trusting schools and families more than police to address the issue.      (Afrobarometer)

27 January, 2025

 

WEST EUROPE                                                                                                                                                                    (UK)                                                                                                                                                                                       The Cost Of Living Continues To Be The Most Important Issue Facing London        

The cost of living remains the top issue for Londoners (75%), followed by housing affordability (59%) and crime (55%). Housing concerns are growing, with 72% seeing rent or mortgage increases and 24% of renters considering leaving London. Support for new housing is strong (60%), especially for affordable homes (74%). Nearly half (46%) support more devolution, particularly for housing and transport (61%). Most Londoners are satisfied with their local area (65%) and job flexibility (70%), but long NHS wait times (65%) and safety at night (48%) remain concerns. 

(Ipsos UK)     

3 February, 2025

 

(UK)

6 In 10 Britons Hold Unfavourable Opinion Of Donald Trump And Elon Musk

A majority of Britons (63%) hold an unfavorable view of Donald Trump, with only 22% favorable. Younger Britons and Reform UK voters are more supportive. Elon Musk is also widely unpopular (63% unfavorable, 17% favorable), with younger people and Reform voters showing more mixed views. The British public largely believes Trump’s presidency will negatively impact global security (53%), political stability (52%), and UK-US relations, trade, and security.

(Ipsos UK)

18 January, 2025

 

(France)

Reading, Music, Series... The French People's Favorite Activities On The Train

Train journeys in France are a mix of cultural and leisure activities, with daydreaming, social media, and music being the top choices. Reading remains popular, with passengers averaging four books per year, while nearly half watch series or films. Music is essential for 62%, and gaming is growing, especially among young people. Train time is seen as valuable, with 74% considering it a beneficial break. Travelers would most like to share a ride with Thomas Pesquet, comedians, and musicians. Awkward moments are common, including watching a neighbor’s screen or playing music too loudly, and some admit to changing activities to impress others.

(Ipsos France)

28 January, 2025

 

(Spain)

Spain Leads Global Concern About Housing: 74% Believe That Not Enough Attention Is Paid

Spain leads global concern over housing, with 74% believing the issue is neglected. Rising rents and home prices have fueled dissatisfaction, especially among young people—only 39% of those under 35 are satisfied with their housing situation. While 68% of renters aspire to own a home, 56% believe they never will. Affordability is the main obstacle, with 80% saying prices have risen in the past year and 71% expecting further increases. Despite 59% supporting new housing construction, three in four doubt it will meet demand. The ideal home for most Spaniards (36%) is a city apartment, with affordability, location, and infrastructure being key factors.

(Ipsos Spain)

28 January, 2025

 

(Netherlands)

Dutch People Concerned About Housing Damage Due To Climate Change

Over half (57%) of respondents have taken no action to reduce climate risks and do not plan to, citing a lack of knowledge and perceived low risk. Only 19% have already acted, while 24% are considering measures. Many misunderstand home insurance—41% wrongly believe solar panels aren’t covered, while 51% mistakenly think flood damage from seas or large rivers is included. Experts stress the need for greater awareness, as many remain unprepared despite growing concerns over climate change.

(Moticavtion insights and strategy)

23 January, 2025

 

(NORTH AMERICA)

(USA)

Nearly Half of U.S. Says Healthcare Headed in Wrong Direction

A West Health-Gallup survey finds nearly half of Americans pessimistic about Trump’s healthcare policies, with views split along party lines. Most doubt key issues like Medicare and drug costs will be prioritized. Despite political divides, Americans share concerns over affordability and support expanding Medicare and mental health coverage.

(Gallup USA)

18 January, 2025

 

(USA)

Faith On The Hill

The 119th U.S. Congress (2025-27) continues a gradual decline in Christian representation, with 87% identifying as Christian, down from 92% a decade ago. Protestants make up 55%, while Catholics account for 28%. Non-Christian representation remains small but includes 32 Jewish members, four Muslims, four Hindus, and three Buddhists. Despite a rise in religiously unaffiliated Americans (28%), only three members of Congress fall into this category. Republicans are overwhelmingly Christian (98%), while 75% of Democrats identify as Christian. First-term members are slightly less Christian (78%) than returning members (88%).

(PEW)

2 February, 2025

(USA)

Highest Hopes For Trump On Immigration; Lowest, On Unity

Americans have mixed expectations for Trump's second term, with confidence in his ability to control illegal immigration and reduce crime but skepticism about improving healthcare, education, race relations, and political unity. Expectations for keeping the U.S. out of war have risen since 2016.

(Gallup USA)

2 January, 2025

 

(USA)

Age And Generation In The 119th Congress: Somewhat Younger, With Fewer Boomers And More Gen Xers

The 119th U.S. Congress is getting younger, with the House's median age dropping to 57.5 years and the Senate's to 64.7. Gen X now surpasses Boomers in the House, while Boomers still dominate the Senate. Millennials and Gen X are gaining seats, while the Silent Generation continues to decline. The shift reflects broader demographic and political changes, including fewer veteran lawmakers and increased diversity.

(PEW)

16 January, 2025

 

(USA)

119th Congress’ LGBTQ Members Include First Trans Representative

The 119th U.S. Congress has 13 openly LGBTQ members, including the first transgender representative, Sarah McBride. All are Democrats, with 12 in the House and one in the Senate. While the total remains unchanged from the last Congress, LGBTQ representation has grown significantly since 2009. Notable firsts include Julie Johnson as the first openly gay representative from Texas and Emily Randall as the first Hispanic or Latina LGBTQ member. At the state level, multiple LGBTQ candidates won seats, including the first transgender legislators in Hawaii, Iowa, and Missouri, and the first openly gay Black men elected in Georgia and Wisconsin.

(PEW)

30 January, 2025

 

 

(Canada)

Global Attitudes To Housing And House Prices

The Ipsos Housing Monitor reveals that renters are generally less satisfied with their housing than homeowners, with a noticeable gap in happiness across most markets. Many believe it’s harder for younger people to afford housing compared to previous generations, and only 19% see rising house prices as beneficial. Globally, 52% feel their country's housing is on the wrong track, with a pessimistic outlook on future improvements. Homeownership is considered essential for security, but many renters are concerned about affordability. People generally expect house prices and rent costs to continue rising, with widespread dissatisfaction with the current housing situation.

(Ipsos Canada)

29 January, 2025

 

(Brazil)

Majority Of Americans Support Deporting Immigrants Who Are In The US Illegally

Most Americans (66%) support deporting illegal immigrants, but support drops when methods like military use or family separation are involved. Republicans back these policies more than Democrats or independents.

(Ipsos Brazil)

24 January, 2025

 

AUSTRALIA

Risk Of Mortgage Stress Up Again In December After Reserve Bank Again Decided Not To Cut Interest Rates

As of December 2024, 27.9% of mortgage holders in Australia are considered "At Risk" of mortgage stress, a rise for the second consecutive month. This increase follows interest rate hikes and a stagnant inflation rate. The number of "At Risk" mortgage holders has grown by 788,000 since May 2022, and 17.4% are "Extremely At Risk." A potential interest rate cut in February 2025 could reduce mortgage stress. However, job loss remains a key factor in mortgage affordability.

(Roy Morgan)

29 January, 2025

 

Top 10 Issues Shaping The 2025 Federal Election: Cost Of Living And Crime On The Rise, Climate Change Fades

Ahead of Australia's 2025 Federal Election, voter concerns have shifted, with rising focus on cost-of-living (up 7%) and crime (up 10%). Key issues include managing expenses, reducing crime, and addressing immigration, which has surged due to housing affordability concerns. While issues like climate change and government transparency have declined, crime has become a top priority, especially in Queensland, Victoria, and the Northern Territory. The shift in priorities could influence election outcomes, with the Coalition's emphasis on law and order resonating in key marginal electorates.

(Roy Morgan)

23 January, 2025

 

MULTICOUNTRY STUDIES

From Weight Loss To Longevity, South Africa's Health Consciousness Takes Centre Stage This Year

A survey across 50 countries reveals that South Africans prioritize both physical and mental well-being, with 92% recognizing the need to improve health. They value nutrition (92%) and seek health information independently (83%). South Africans are optimistic about longevity, with 48% expecting to live to 100. This health-conscious mindset, combined with a desire for autonomy in health decisions, presents opportunities for businesses in the wellness sector to offer transparent, empowering products and services. The findings emphasize the importance of tailored health strategies for the diverse African market.

(Ipsos South Africa)

23 January, 2025

Source:https://www.ipsos.com/en-za/weight-loss-longevity-south-africas-health-consciousness-takes-centre-stage-year

 

What Worries The World – January 2025

Inflation remains the top global concern, with 32% of respondents worried, though concerns have decreased from last year. Crime and violence, healthcare, corruption, and taxes are rising issues in various countries. South Korea saw a spike in concern over corruption, while healthcare worry increased in North America. Israel's concern about taxes has surged, now the second biggest issue. Economic sentiment is improving in Argentina but declining sharply in France and Germany. Overall, inflation, crime, and political corruption are key global worries.                                                                                                                       (Ipsos Global)                                                                                                                                        24 January, 2025                                                                                                                            Source: https://www.ipsos.com/en/what-worries-world

 

The Ipsos Foundation: Empowering Children Worldwide Through Education

The Ipsos Foundation, established in 2014, supports global education projects for disadvantaged children, including refugees. With over €3M in grants, it has funded 127 projects in 43 countries, improving access to education through schools, resources, and support for children with illnesses. The foundation relies on employee involvement and volunteer efforts to make a lasting impact.

(Ipsos Global)

23 January, 2025                                                                                                                                   Source: https://www.ipsos.com/en/ipsos-foundation-empowering-children-worldwide-through-education                                                                                                                                                                                        

ASIA

882-884-43-01/Polls:

Survey: 51% Of Voters Want An Administration Not Led By LDP

The approval rating of Prime Minister Shigeru Ishiba’s Cabinet has slipped, and more than half of voters want an administration led by parties other than the Liberal Democratic Party, an Asahi Shimbun survey showed.

The nationwide telephone survey conducted on Jan. 18 and 19 found Cabinet approval rating fell to 33 percent, down from 36 percent in the previous survey conducted last December.

The disapproval rating jumped to 51 percent from 43 percent.

Fifty-one percent of respondents favored a non-LDP administration, surpassing the 34 percent who preferred an LDP-led administration to continue governing Japan.

After Ishiba took office in October last year, his Cabinet’s approval rating was 46 percent. But it dropped to 34 percent in November and has since been hovering around that low level. Support has been particularly weak among younger generations, with less than 20 percent of voters aged 18 to 29 and in their 30s approving the Cabinet in the latest survey.

During the previous administration of Prime Minister Fumio Kishida in August last year, The Asahi Shimbun asked survey respondents which political party should be in charge of the next administration.

Opinions were closely divided, with 42 percent picking “the LDP” and 43 percent saying “a party other than the LDP.”

In the latest survey, even among those who approve of the Ishiba Cabinet, 33 percent of them chose “a party other than the LDP.”

Voters will be able to make their voices heard in an Upper House election expected in summer.

The survey asked respondents which party they would vote for in the proportional representation portion if an Upper House election were held now.

Twenty-five percent chose the LDP, followed by 15 percent each for the Democratic Party for the People and the Constitutional Democratic Party of Japan.

These two parties are now tied as the top choices in the opposition bloc. Nippon Ishin (Japan Innovation Party) was next, picked by 8 percent of respondents.

Twenty-one percent of all male respondents chose the DPP, compared with just 9 percent of female respondents.

Last October, when the Ishiba Cabinet was formed, The Asahi Shimbun asked a similar question about voters’ preferences in the proportional representation portion of a Lower House selection.

Thirty-six percent picked the LDP, followed by 16 percent for the CDP, 9 percent for Nippon Ishin and only 4 percent for the DPP.

The latest survey also asked respondents to select the positive and negative aspects of Ishiba from the same five options.

For negative aspects, 27 percent said “nothing in particular,” followed by 23 percent who cited his “leadership” and 19 percent mentioning his “image.”

As for positive aspects, 64 percent of respondents chose “nothing in particular.”

Only 20 percent of all respondents have high expectations for Ishiba’s economic policies, while 69 percent are skeptical of his plans.

The proportion of people who have low expectations for Ishiba’s economic policies has increased since last October.

Back then, 35 percent of respondents had positive expectations, while 47 percent were pessimistic.

Before the LDP lost its majority in the Oct. 27 Lower House election, the party was reeling over a scandal concerning unreported political funds by its factions.

Prosecutors this month exposed additional unreported political funding within the LDP’s parliamentary group in the Tokyo metropolitan assembly.

Sixty-four percent of respondents said their impression of the LDP had worsened since the prosecutors’ report, while 26 percent said it had not.

Even among LDP supporters, 50 percent said their impression had worsened.

(Asahi Shimbun)                                                                                                                          20 January, 2025                                                                                                                          Source: https://www.asahi.com/ajw/articles/15592009

882-884-43-02/Polls:

Roughly 1 In 3 Pakistanis (35%) Are Optimistic About The Success Of Government-PTI Negotiations In Resolving The Country's Political Issues, With Men (40%) And Those With 12 And Better Years Of Education (37%) Showing Higher Optimism: Gallup & Gilani Pakistan


According to a survey conducted by Gallup & Gilani Pakistan, roughly 1 in 3 Pakistanis (35%) are optimistic about the success of government-PTI negotiations in resolving the country's political issues, with men (40%) and those with 12 or more years of education (37%) showing higher optimism. A nationally representative sample of adult men and women from across the country was asked the question, “In your opinion, will the negotiations between PTI and the government succeed in resolving the country's political issues, or will they fail?” In response, 35% said ‘They will succeed,’ 20% said ‘They will fail,’ 41% did not know, and 4% did not respond.

 


Across gender: Men (40%) are more optimistic about the success of the PTI-government negotiations compared to female respondents (31%).


Across education: Individuals with 12 and better years of education show slightly higher optimism (37%) regarding the success of the negotiations compared to those with less than 12 years of education (35%).

(Gallup Pakistan)

31 January, 2025

Source: https://gallup.com.pk/wp/wp-content/uploads/2025/01/31.01.2025.daily-pollEnglish.pdf

 

882-884-43-03/Polls:

65% Of Japan Firms Hire Foreign Workers To Cover Labor Shortages

In the multiple response survey, 56.8 percent of companies said foreign workers are employed with the expectation that they will perform as well or better than Japanese staff, while 18.5 percent cited efforts to promote diversity, the labor ministry survey said.

The survey was the first conducted by the ministry on the employment and recruitment of foreign workers, with the number continuing to increase amid Japan's graying and declining population.

The survey of companies with foreign workers that have five or more employees, conducted in October and November 2023, received responses from 3,534 businesses and 11,629 workers.

Asked about workplace challenges, 44.8 percent of the companies pointed to difficulties in communicating with foreign workers.

The survey also found that 51.5 percent of foreign workers in Japan were introduced to their jobs by agencies or individuals in their home countries, while 13.5 percent secured employment via agencies or individuals in Japan.

Meanwhile, 82.5 percent of foreign workers said they did not face problems in their workplaces.

"We'd like to continue conducting the survey and use it as a basic document for policymaking," a ministry official said.

(Kyodo News)                                                                                                                              26 December, 2024                                                                                                                        Source: https://english.kyodonews.net/news/2024/12/a029896443dd-65-of-japan-firms-hire-foreign-workers-to-cover-labor-shortages.html

882-884-43-04/Polls:

More Than Half Of Pakistanis (53%) Completely Disagree With The Government’s Claim Of A Decrease In Inflation, With A Higher Proportion Of Women (59%) And Urban Residents (56%) Opposing The Claim: Gallup & Gilani Pakistan

According to a survey conducted by Gallup & Gilani Pakistan, more than half of Pakistanis (53%) completely disagree with the government’s claim of a decrease in inflation, with a higher proportion of women (59%) and urban residents (56%) opposing the claim.


A nationally representative sample of adult men and women from across the country was asked the question, “According to the government, the inflation rate has significantly decreased. To what extent do you agree or disagree with this government claim?” In response, 7% said ‘Completely agree’, 14% said ‘Somewhat agree’, 13% said ‘Somewhat disagree’, 53 % said ‘Completely disagree’ 12% said ‘Don’t know’ and 1% did not respond.

Across gender: 59%females completely disagree with the government’s claim of inflation decrease, 11% higher than the 48% of males who feel the same.


Across rurality: 56% of urban residents completely disagree with the government’s claim of a decrease in inflation 4% more than the 25% of rural resident who hold the same the same view.

 (Gallup Pakistan)                                                                                                                      29 January, 2025                                                                                                                      Source: https://gallup.com.pk/wp/wp-content/uploads/2025/01/29.01.2025.daily-pollEnglish-8.pdf

MENA

882-884-43-05/Polls:

Spotlight*Lebanon: Views On AI

In this report of the Spotlight*Lebanon series, we delve into the topic of Artificial Intelligence (AI) in the country. The report reveals that almost 3 in 5 have heard about AI. However, among those who are aware of AI, only 3 in 10 feel they have a good understanding of what it is and fewer know which types of products and services use AI. 

The perceptions of AI are a blend of optimism and caution. While 39% believe AI has the potential to make the world a better place, 64% think it should be approached with caution, seeing AI as potentially dangerous. Trust is another hurdle, where 28% are less confident in companies using AI compared to others.

(Ipsos Lebanon)                                                                                                                               27 January, 2025

Source: https://www.ipsos.com/en-lb/spotlightlebanon-views-ai

 

882-884-43-06/Polls:

Spotlight*KSA: Views On Brand Engagement

The Spotlight report shows that digital platforms are at the heart of consumer-brand interactions, where mobile apps and social media are at the forefront, providing effortless ways to connect. This trend is especially driven by the younger generation. With the abundance of digital touchpoints, consumers now feel more in control, with 4 in 5 convinced they can influence brands. This sense of empowerment is shifting consumer expectations, as people today demand more from brands. Over half think brands should be involved in social issues, not just business, and 7 in 10 would avoid brands that aren’t socially responsible, even if they like them. These expectations are especially strong among younger consumers, who are calling for more accountability and ethical practices.

(Ipsos Saudi Arabia)

2 February, 2025

Source: https://www.ipsos.com/en-sa/spotlightksa-views-brand-engagement

 

AFRICA

882-884-43-07/Polls:

Most Nigerians Not Aware Of Any Government Support Programme

According to the study, the economic downturn has severely impacted 93 percent of Nigerians, with 52 percent attributing the hardship to the soaring cost of living. To cope, many have resorted to cutting back on personal expenses (27 percent), expanding their businesses or working harder (26 percent), engaging in agriculture (13 percent), or starting side hustles (12 percent). These figures point to the resilience of Nigerians as they adapt to the harsh economic environment.

 

The survey also identified the measures Nigerians believe could alleviate their economic struggles. The most widely supported interventions included reducing petrol pump prices (28 percent), creating more jobs (12 percent), reinstating the fuel subsidy (11 percent), and implementing good governance and sound policies (9 percent). These findings underscore the desire for comprehensive and practical measures to reduce economic burdens.



While most Nigerians face economic challenges, a small group (4 percent) reported experiencing positive impacts. Among these respondents, 30 percent cited improved or booming businesses as a key factor. This resilience reflects Nigerians' entrepreneurial spirit and adaptability. For instance, Peter Chijioke, a civil servant mentioned in the Blueprint Online publication (October 18, 2024), emphasized the importance of diversifying business models, reducing operational costs, and seeking funding opportunities. Similarly, Accountant Clement Adeboye also cited in the same publication, how his family adapted by switching his children from private to public schools and adopting bulk purchasing to manage household expenses.

 

Despite these adaptive strategies, the survey also highlighted a significant gap in public awareness and participation in government support programs. Only 18 percent of respondents were aware of any government initiatives, with grants (7 percent), federal government loan schemes (5 percent), and national food palliatives (4 percent) being the most frequently mentioned programs. However, 46 percent cited other single support initiatives, while 32 percent were unable to identify specific programs, suggesting potential issues in program branding, outreach, or communication.

 

Further findings revealed that only 19 percent of Nigerians reported benefiting from government interventions. The highest beneficiaries were from the North-Central and North-East regions (28 percent and 29 percent, respectively), while those from the South-West (91 percent) and South-South (88 percent) regions reported the least benefit. This regional disparity indicates an uneven distribution or accessibility of government programs.

(NOI Polls)

27 January, 2025

Source: https://www.noi-polls.com/post/most-nigerians-not-aware-of-any-government-support-programme

 

882-884-43-08/Polls:

Zimbabweans Say Drug And Substance Abuse Is Rampant, See It As A Society-Wide Challenge

Drug abuse is a problem in many countries; globally, the number of illicit drug users was estimated at 296 million in 2021 (Statista, 2024). While reliable statistics on drug use are not available for Zimbabwe, anecdotal evidence suggests a growing crisis (Marandure, Mhizha, Wilson, & Nhunzvi, 2023; Mandura, 2023; Zimbabwean, 2021). In 2020, Harare Central Psychiatric Hospital recorded a sharp increase in drug-related admissions, from 150 cases in 2019 to 825 (Africanews, 2022). By 2021, the Zimbabwe Civil Liberties and Drug Network reported that drug abuse accounted for 60% of psychiatric admissions, with 80% of these involving young people aged 16-25 (Mandura, 2023). The Ministry of Health and Child Care (2023) also underscored the burden on the health system, attributing a significant proportion of recent mental health hospitalisations to drug abuse.

Apart from the detrimental health effects of drug and substance abuse, research suggests a mutually reinforcing relationship between drug abuse and unemployment, i.e. while drug abuse makes it harder to get and hold a job, high unemployment levels as seen during Zimbabwe’s prolonged economic crisis also contribute to the problem of drug and substance abuse (Nolte-Troha, Roser, Henkel, Scherbaum, Koller, & Franke, 2023; Pindula, 2019).

In 2024, President Emmerson Mnangagwa launched a Multi-Sectoral Drug and Substance Abuse Plan (2024-2030) that aims to strengthen enforcement of anti-drug laws and disrupt drug supply chains while also providing for prevention, treatment, and rehabilitation services (Sunday News, 2025). The Cabinet has also approved the principles of a Drug and Substance Agency Bill that would establish a specialised anti-drug agency (Mutize, 2024). Public information campaigns have exhorted youth to take leadership in the fight against drug and substance abuse (Nyamwanza, 2023), and traditional leaders have addressed their communities about the problem (Zimbabwean Mail, 2025). 

How do Zimbabweans see the prevalence of drug abuse in their communities, and which strategies do they propose to address the problem?

In the Afrobarometer Round 10 survey, a large majority of Zimbabweans report that drug and substance abuse is widespread in their communities. To tackle this issue, survey respondents favour three key strategies: arresting and imposing severe penalties on drug offenders, educating the public about the dangers of drug abuse, and intensifying efforts to curb drug trafficking. 

Most citizens say they trust schools and family members to combat drug abuse, while only half express trust in the police to play an effective role. A strong majority also believe that ordinary people have the power to help fight drug abuse in their communities.

(Afrobarometer)

27 January, 2025

Source: https://www.afrobarometer.org/publication/ad939-zimbabweans-say-drug-and-substance-abuse-is-rampant-see-it-as-a-society-wide-challenge/

 

 

WEST EUROPE

882-884-43-09/Polls:

The Cost Of Living Continues To Be The Most Important Issue Facing London

 

 

 

Key issues facing London

The cost of living continues to be seen as the most important issue facing London (75% - no change since 2023) by Londoners. The top five most important issues are:

·         Cost of living (75%, N/C since 2023)

·         Housing affordability (59%, +5 ppts since 2023)

·         Crime and policing (55%, +8 ppts since 2023)

·         The NHS/ GP services (48%, +1 ppts since 2023)  

·         Homelessness and rough sleeping (46%, +1 since 2023)

Nearly three in ten (29%) said that women’s safety, a new answer code for the 2024 survey, is an important issue facing London today.

London's housing supply and affordability

Seven in ten Londoners (72%) say their rent or mortgage payments have increased in the previous 12 months. 

Renters are at the forefront of the housing crisis, with eight in ten Londoners (80%) who rent their homes from private or social landlords saying they think there are not enough affordable homes in London. One in four renters (24%) agree they might have to leave London in the following 12 months to be able to afford to rent. 

Three in five (60%) Londoners say they would support new homes being built in their local area (+1 ppts since 2023), while 18% oppose new homes being built in their local area (+1 ppts since 2023). Support for new homes being built rises to 74% if the new homes are affordable to local people.

·         56% support new homes being built on the grey belt - defined as “parts of greenbelt land which have previously been built on, such as car parks and old petrol stations” – with 18% opposed. 

·         There is less support for building new homes if they were private rented housing (36% support, 33% oppose) or if they were high-rise flats (34% support, 40% oppose).

London's institutions and devolution

Nearly half of Londoners (46%) support devolving more powers to London  (no change since 2023), while 21% oppose more devolution. Support for transferring more powers to London local and regional government is higher for specific policies, especially housing and public transport (each supported by 61%, no change since 2023). Yet half (49%) agree the Mayor of London and London boroughs have enough power to develop solutions that work for communities in their areas.

Other key findings from the survey

·         A majority of Londoners (65%) are satisfied with their local area as a place to live, and strongly feel they belong to their local area (69%). 

·         Seven in ten (70%) Londoners who are in work are satisfied with the flexibility of their job, while 68% are satisfied with their work-life balance. 

·         Most Londoners (65%, -2 ppts since 2023) continue to see long waiting times as the biggest problem facing the healthcare system in London.

·         A majority (76%) feel safe travelling outside in their local area during the day, while just under half feel safe after dark (48%).

(Ipsos UK)

3 February, 2025

Source: https://www.ipsos.com/en-uk/cost-living-continues-be-most-important-issue-facing-london

 

882-884-43-10/Polls:

6 In 10 Britons Hold Unfavourable Opinion Of Donald Trump And Elon Musk

 

Favourability towards Trump and Musk

·         63% of Britons hold an unfavourable opinion of president-elect Donald Trump (+5 points from November), 22% favourable (-3).  

·         Meanwhile, 20% hold favourable views of current President Joe Biden and 44% unfavourable.

·         Younger Britons are more favourable towards Trump than older Britons. Among those aged 18-34, 31% are favourable and 47% unfavourable. Among those aged 55+, 15% are favourable and 72% unfavourable.

·         53% of Reform UK voters are favourable towards Trump and 30% unfavourable.

https://www.ipsos.com/sites/default/files/inline-images/image_643.png

·         A similar pattern is observed with Elon Musk, with 63% unfavourable, although fewer Britons are favourable (17%).

·        
Three in five Brits are unfavourable towards Elon Musk

28% of those aged 18-34 are favourable towards Musk, 47% unfavourable. Among those aged 55+ just 8% are favourable and 75% unfavourable. Reform UK voters are split, 40% favourable, 38% unfavourable.

 

Public perceptions of a second Trump presidency

·         The British public are more likely to think Trump’s impending presidency will have a negative rather than positive impact on a host of issues. They are likely to think his presidency will be negative for global security / conflict (53%), political stability in other countries (non-US) (52%) and political stability in the US (51%).

·        
Brits think Donald Trump's presidency will have a negative impact across a range of UK and global issues

The public are more likely to think a Trump presidency will be negative rather than positive for Britain’s influence with the US (48% to 18%), the trading relationship between the UK and US (47% to 21%), the UK economy (43% to 17%) and UK national security (39% to 18%).

 

Keiran Pedley, Director of UK Politics at Ipsos said:

These findings show that the British public continue to hold a broadly unfavourable opinion of Donald Trump, and they tend to think his presidency will have a negative impact on the UK economy, security and the relationship between the UK and US generally. The public also hold similarly unfavourable views of Elon Musk too. Interestingly, even Reform voters, who are net positive towards Trump, are divided in their views of Musk.

(Ipsos UK)

18 January, 2025

Source: https://www.ipsos.com/en-uk/6-10-britons-hold-unfavourable-opinion-donald-trump-and-elon-musk

 

882-884-43-11/Polls:

Reading, Music, Series... The French People's Favorite Activities On The Train

 

The train, a place full of cultural and leisure activities

 “Dreaming, looking at the landscape”, the favorite activity of travelers! Regardless of age, it appears in the top 3 of the most practiced activities and even comes out on top among 35-64 year olds and 65 year olds and over. 

"Going on social networks" and "listening to music" also hold their place on the podium with a high level of practice declared by those under 35 and those aged 35-64. Those aged 65 and over focus more on reading and resting.

At the same time, more than three out of five workers say they work when they take the train and more than one in three even say they do so systematically or often.

 

There is no shortage of activities on board : the French say they frequently practice on average nearly 7 different activities when they travel by train (6.9). Those under 25 even declare more than 8 compared to almost 5 for those aged 65 and over. Out of 19 activities tested, 13 are practiced on the train by more than one in two French people.

 

 

The train, a space where travelers combine total disconnection and hyper connection

Social networks or reading books? Both! This oscillation between hyper connection and total disconnection is present both among long-distance travelers (TGV, Intercités, etc.) and those of everyday life (RER, TER). 

The train, a “reading space” chosen by more than one in two French people


Reading books and newspapers is holding up well in the face of the growth of digital activities: nearly 6 out of 10 travelers say they read during their trip.

 

On average, French train passengers read almost four books per year during their train journeys.

On the train, the French have become big consumers of screens

Nearly half of French people watch series, films or documentaries when they travel by train (47% overall) and this even concerns two thirds of those under 35.

More specifically, 38% say they frequently watch series when they are on the train and 37% watch films.

In 2024, on average, the French watched 10 episodes of a series during their train journeys (14.1 for 18-24 year-olds). 

 

Music, in all circumstances


The train is also a place to listen to music: listening to music is now the third most popular activity on the train, behind daydreaming and social media. 62% of passengers say they do it systematically or often: it's even 81% among those under 35).

 

 

The game is growing very fast


More than one in two French people say they play on the train, including 68% of 18-24 year-olds and 64% of parents.

 

Leisure activities on board the train, a valuable interlude for the balance of passengers

Practicing cultural activities on the train is now a real break for travelers: 74% of French people who take the train believe they have taken advantage of this time by practicing cultural and leisure activities.

Far from popular belief, for more than seven out of ten daily travellers, the time spent on the train is important for their personal balance. For one in four, it is even essential!

Travel companions, awkward moments... going deeper into the daily lives of French people on the train

Which personality would the French like to share a moment with on the train?

The French who take the train are ready to share this interlude with cultural figures, but which ones? The French put Thomas Pesquet (19%) in first place, probably one of the greatest "travelers" with his journey of almost 400 days in space.

But comedians and actors dominate the top 10 for the most part, with Omar Sy and Florence Foresti (second ex-aequo), ahead of Pierre Niney (4th ) , Fabrice Luchini (6th ex -aequo) and Gad Elmaleh (10th ) . Cyril Lignac wins a very nice 5th place.

The singers are not left out with Mylène Farmer who is part of the top 10 (6th ex aequo) and Julien Doré (9th ) .


 

Each age group has its top 3!

Those under 25 choose Pierre Niney ahead of Léna Situation and Angèle, while those over 65 would prefer to travel first with Fabrice Luchini ahead of Florence Foresti and Thomas Pesquet.

Cultural and leisure practices are not without causing a certain number of comical or embarrassing situations...

A small moment of embarrassment: this is what happened to almost one in four French people on the train who admit, for example, to having been caught watching a film or series over the shoulder of their neighbour (26%) or who realised that the film or music they were listening to with headphones was in fact playing at full volume (22%).

Changing activities to seduce: everyone's tastes are not always well assumed by everyone! 25% of French people admit to having already changed their leisure activity to appear more cultured, more serious to others. 24% even say they have changed activities or pretended to be interested in their neighbor's activity to start a conversation, a practice particularly widespread among men under 25 (42%).

(Ipsos France)

28 January, 2025

Source: https://www.ipsos.com/fr-fr/lecture-musique-series-les-activites-preferees-des-francais-dans-le-train

 

882-884-43-12/Polls:

Spain Leads Global Concern About Housing: 74% Believe That Not Enough Attention Is Paid

 

 

Spain leads global concern about housing: 74% believe that not enough attention is paid

With rental rates on the rise and the growing difficulty of accessing home ownership due to the continuous increase in prices, the public debate on housing in Spain is already at the top of the agenda of institutions, driven by recent government measures such as the PERTE on housing and the divergent political positions on the matter. 

The first Ipsos Housing Monitor report reveals that, worldwide, Spain is the country that pays the least attention to housing. 74% of the Spanish population believes that not enough attention is being paid to this issue. In fact, the Spanish population is also the most dissatisfied in Europe with their personal housing situation , with less than half (48%) of them being satisfied with their current home.

In this regard, and when asked whether their country is on the right or wrong path to solve housing inequalities, almost 8 out of 10 people in Spain (76%) think that the right path is not being followed. At the same time, almost half of the population (49%) says that the Government is not in a position to manage housing-related problems.

Generation gap: young people are more dissatisfied

Satisfaction with the housing situation reveals a marked generational contrast. While those over 50 express a considerable level of satisfaction (54%), those under 35 express deep dissatisfaction with their situation, with only 39% being satisfied. This disparity highlights a gap between the experiences and perspectives of different generations in relation to access to and quality of housing.

But is access to housing for young people more difficult than it was 20 years ago? 70% of the Spanish population agrees with this, with this perception increasing among those under 35 years of age (74%).

The main reason for access to housing is clearly the price , in line with the global perception. More than half of Spaniards point to the cost of renting and buying a home as their main obstacle in terms of housing. In addition, 80% of citizens consider that the prices for buying a property have risen in the last year and 71% agree that they will continue to rise in the next 12 months . With these perspectives, it is normal that the majority (77%) of the population agrees with the idea that the professional success of young people will not guarantee them adequate housing.

Spanish tenants see home ownership as an unattainable dream

There is a marked disparity between the aspirations and expectations of Spanish renters regarding home ownership. While a large majority want to own a home (68%), more than half believe they will never be able to afford it (56%) , evidencing a deep pessimism about affordability.

Moreover, 40% of citizens say they are worried about their ability to pay their mortgage or rent, making it the European country most concerned about its ability to pay for the home in which it lives. Again, it is young people who most report having this difficulty (51%).

Challenges and future of housing

There is a widespread perception of a housing shortage (57%) for both rent and purchase. This creates a situation of high demand, worsening the feeling of low supply, which not only drives up prices, but can also negatively affect the dynamic between tenants and landlords. In fact, there is concern about the protection of tenants' rights, with it being claimed that current regulations favour landlords.

The Spanish population (59%) is in favour of building more housing to solve the problem . However, three out of four are sceptical about the viability of building enough housing to meet current demand . This duality between support for the proposed solution and doubts about its effective implementation reflects the complexity of the problem.

Adding to this pessimistic context is the widespread perception of the government's ability to resolve housing problems in Spain, a point where a generational gap can once again be seen . Those over 50 years of age have less confidence in its ability to act, while younger people expect, to a greater extent, government solutions.

The dream house for the Spanish population

The culture of each country is a major factor to consider when talking about the ideal home of each society. This is evident when in Spain, the ideal home for a majority of the population (36%) is an apartment in the city, a preference notably greater than in the rest of Europe.

Secondly, we find that a single-family home in a rural area is the ideal home for 20% of the population. For 15%, a detached house in the suburbs or in a housing estate is the ideal home; while for 13%, a detached house in the city is the ideal home, and for the same percentage, an apartment in the suburbs.

When choosing a new home, Spaniards prioritize the following criteria: value for money (61%); good location (50%); good infrastructure (30%); low crime rate and access to public transport (27%) and with outdoor space (26%)

(Ipsos Spain)

28 January, 2025

Source: https://www.ipsos.com/es-es/espana-lidera-la-preocupacion-global-por-la-vivienda-el-74-cree-que-no-se-presta-la-atencion

 

882-884-43-13/Polls:

Dutch People Concerned About Housing Damage Due To Climate Change

More than half take no action on climate risks 

It is striking that more than half of the respondents (57%) have not yet taken measures to reduce these risks and do not plan to do so. Almost a quarter (24%) are considering taking action in the short term, while only 19% have already taken steps. A lack of knowledge about possible measures and the perception that the chance of damage is small are important reasons for the lack of action.
Ignorance about home insurance is widespread 

In addition, there is uncertainty about the coverage of home insurance. Although damage to solar panels is usually included in the insurance, 41% of respondents do not think so. At the same time, 51% wrongly assume that flooding by sea or large rivers is covered.
Awareness and knowledge are important 

Many Dutch people remain hesitant when it comes to measures against climate risks, despite growing concerns. "A home is often the largest private asset, and yet many people do not take measures to protect it properly," says Frank van Wessel, deputy director of private claims at asr . He points out the importance of knowledge and awareness. Although the news is full of reports about climate change and disasters every day, there seems to be a gap between concerns and actual action. Together with advisors, asr . is committed to better informing people about what they can do to protect their homes against the consequences of extreme weather.

(Motivaction insights and strategy)

23 January, 2025

Source: https://www.motivaction.nl/actualiteiten/nieuwsberichten/nederlanders-bezorgd-over-woningschade-door-klimaatverandering

 

 

NORTH AMERICA

882-884-43-14/Polls:

Nearly Half Of U.S. Says Healthcare Headed In Wrong Direction

Nearly half of the U.S. public (46%) says the country is headed in the wrong direction when it comes to President-elect Donald Trump’s policies to lower the cost of healthcare, and about four in 10 say this for the cost of prescription drugs, according to a new West Health-Gallup survey. About three in 10 Americans say the country is headed in the right direction on either question, and about one in four say they are unsure about the future of healthcare policy under the new administration.


Levels of optimism about the direction of healthcare coming out of the 2024 national election fall largely along partisan lines, with Democrats overwhelmingly thinking future policy on health costs is headed in the wrong direction (84%), along with nearly half of independents (48%). Conversely, nearly three-quarters (73%) of Republicans think the country is headed in the right direction, followed by 24% of independents and 3% of Democrats. Attitudes about future policies aimed at the cost of prescription drugs are similarly colored by political affiliation.

 

The West Health-Gallup Postelection Healthcare Survey of 3,583 U.S. adults was fielded Nov. 11-18, 2024, via web using the Gallup Panel.

Half of Americans Pessimistic About New Administration’s Policies to Bring Down Healthcare and Drug Costs

When asked whether they are optimistic or pessimistic that the new Trump administration and Congress will enact policies to bring down the costs of healthcare and prescription drugs, Americans are more pessimistic than optimistic. Overall, 48% are pessimistic, while 32% are optimistic and one in five are “neutral.” For prescription drugs, 45% are pessimistic, 34% optimistic and 21% neutral.

Over half of independents (54%) report they are pessimistic about the new administration’s ability to enact policy that will reduce the cost of healthcare, and 49% are pessimistic that prescription drug costs will drop. About a quarter are either optimistic or neutral.


Optimism runs high among Republicans. More than three-quarters say they are optimistic that Trump and Congress can bring down the cost of healthcare (76%) and prescription drugs (78%), while most Democrats are pessimistic (88% and 85%, respectively).

 

About Six in 10 Americans Do Not Believe Trump Administration Will Prioritize Key Healthcare Issues

Majorities of Americans do not believe that the Trump administration will prioritize several specific healthcare issues during his second term. These include protecting Medicare and Social Security, increasing access to mental healthcare, lowering drug costs, capping the price of insulin, and expanding Medicare negotiation.

More than nine in 10 Democrats and at least six in 10 independents do not think the Trump administration will prioritize these issues, while large majorities of Republicans disagree.


Partisan Optimism Versus Pessimism About the Future of Access to Affordable Care Flipped After the Election

Just under four in 10 Americans say access to affordable healthcare (38%) and to affordable mental healthcare (38%) in the U.S. will improve in the next five years, while over 60% each say neither is likely to improve.

Americans’ overall pessimism about future access to affordable healthcare and mental healthcare is unchanged from September. Independents are only slightly more likely to lean pessimistic than they were before the election. Democrats' and Republicans' views have shifted significantly, however.

Before the election, 57% of Democrats believed access to affordable care was very or somewhat likely to improve in the next five years, compared with only about a third of Republicans. In the most recent poll, more than seven in 10 Republicans think access to affordable healthcare and mental healthcare is likely to improve, while one in 10 Democrats do.

 

Implications

The impending change in political leadership after the 2024 U.S. presidential election has greatly affected views on the future of healthcare access and affordability for Democrats and Republicans, but not political independents. The average U.S. adult is pessimistic about the new administration’s healthcare policies aimed at reducing cost.

Despite the political divide, Americans experience the consequences of a high-priced healthcare system in similar ways. Prior research shows that a third or more of Republicans, Democrats and independents are concerned that their household will be unable to pay for needed healthcare. Medicare availability is also a top concern, with 71% of Democrats, 66% of independents and 62% of Republicans under the age of 65 being worried or extremely worried that Medicare will no longer be available when they become eligible. And more than half of Democrats and Republicans alike reported that not enough attention was given to healthcare during the 2024 presidential campaign.

Americans are also aligned on many healthcare policy issues. For example, recent polling showed that both Republicans and Democrats agree that federal law should require health insurance companies to provide coverage for mental healthcare and substance-abuse treatment that is equal to what they provide for physical healthcare. More than eight in 10 Americans say they support expanding Medicare to include home care, including 95% of Democrats, 83% of independents and 77% of Republicans -- a proposal advanced by Kamala Harris during her presidential campaign.

Americans may be divided on who they believe will best lead the country toward an improved healthcare system, yet they remain united in their desire for better policies that tackle the challenge of affording and accessing needed care in the country today.

(Gallup USA)

15 January, 2025

Source: https://news.gallup.com/poll/654704/nearly-half-says-healthcare-headed-wrong-direction.aspx

 

882-884-43-15/Polls:

Faith On The Hill

A table showing that, in the 119th Congress, 87% are Christian.

When the U.S. Congress convenes for its 119th session on Jan. 3, it will have marginally fewer Christians than it did in the previous session (2023-25), continuing a gradual, 10-year decline. Christians will make up 87% of voting members in the Senate and House of Representatives, combined, in the 2025-27 congressional session. That’s down from 88% in the last session and 92% a decade ago.

 

Overall, there will be 461 Christian members of Congress when the 119th Congress meets, compared with 469 in the previous Congress and 491 during the 2015-17 session. It will be the lowest number of Christians since the start of the 2009-2011 congressional session, the first for which Pew Research Center conducted this analysis.1

(This analysis does not include three vacant – or soon to be vacant – seats whose eventual occupants are unknown, including the Ohio Senate seat of Vice President-elect JD Vance.)

And yet, at 87%, Christians still make up the lion’s share of the Congress, far exceeding the Christian share of all U.S. adults, which stands at 62% after several decades of decline. In 2007, 78% of American adults were Christian, according to Pew Research Center’s Religious Landscape Study from that year, and in the early 1960s more than nine-in-ten U.S. adults were Christian, according to historical Gallup polling.

The new Congress is also more religious than the general population by another, related measure: Nearly three-in-ten Americans (28%) are religiously unaffiliated, meaning they are atheist or agnostic or say their religion is “nothing in particular.” But less than 1% of Congress falls into this category, with three religiously unaffiliated members: incoming Reps. Yassamin Ansari of Arizona and Emily Randall of Washington, both of whom are Democrats, and incoming Rep. Abraham Hamadeh of Arizona, a Republican.2

While the share of the U.S. public that is religiously unaffiliated – sometimes called “nones” – has risen rapidly in recent decades (from 16% in 2007 to 28% in our recent polling), the corresponding share of Congress has remained miniscule. Prior to the 119th session, the only member of Congress who was categorized as religiously unaffiliated in our analyses was Kyrsten Sinema, independent of Arizona, who served from 2013 through the Congress that is just ending. (She did not run for reelection in 2024.)3

Pew Research Center’s analysis is based on data from CQ Roll Call, a publisher in Washington, D.C., that has closely covered Congress for decades.

Breakdown by denomination

Of the 461 Christians in the 119th Congress, 295 are Protestant, a decrease of eight from the previous session. Partial historical data suggests that Protestants had a much larger presence in Congress a few decades ago, including 398 members in 1961. But there have been fewer than 300 Protestants in six of the last nine sessions over the last decade and a half.

That said, Protestants continue to make up a disproportionately high share of the 119th Congress (55% of members) when compared with the U.S. adult population (40%).

Baptists are the largest category of Protestants in the new Congress, with 75 members (14.1% of Congress). That’s eight more Baptists than in the prior session.

The next largest Protestant groups in the new Congress are Methodists (26 members), Presbyterians (26), Episcopalians (22) and Lutherans (19). These four groups have had shrinking U.S. memberships in recent decades and now have a considerably smaller presence in Congress than they used to. For example, in the 112th Congress of 2011-13, there were 51 Methodists, 45 Presbyterians, 41 Episcopalians and 26 Lutherans.

Of the 295 Protestants in Congress, 101 do not specify a particular denomination or denominational family, instead giving broad or vague answers such as “Protestant,” “Christian” or “evangelical Protestant.” This is six fewer who identify in those ways than in the last Congress, but the overall trend during the last decade has been for increasing numbers of U.S. representatives and senators to give these kinds of answers. By comparison, only 58 members said they were “just Christians” or gave nonspecific, Protestant descriptions of their religious affiliation at the start of the 114th Congress in 2015.

The new Congress also has 150 Catholics, two more than in the last session. Still, that’s lower than the average number of Catholic members over the last decade and a half. More often than not, since the 2009-2011 session, congressional Catholics have numbered in the 160s.

A horizontal stacked bar chart showing the changes in the religious makeup of Congress from 1961 to 2025.

Additionally, the new Congress will have nine members of the Church of Jesus Christ of Latter-day Saints (widely known as Mormons). That is the same number as in the last two Congresses.

Seventy-one members of Congress do not identify as Christians, including 32 who are Jewish. Although that is one fewer Jewish member of Congress than in the last session, Jews continue to make up a higher share of Congress (6%) than of the overall adult population (2%).4

A table showing that the 119th Congress looks very similar to 118th.
There will be four Muslims in the new House of Representatives – one more than in the last session – including three who won reelection in 2024 (André Carson, D-Ind., Ilhan Omar, D-Minn., and Rashida Tlaib, D-Mich.). The newest Muslim to enter the House will be Lateefah Simon, D-Calif.

 

There also will be four Hindus in the House – two more than in the previous session. Three won reelection in 2024 – Ro Khanna, D-Calif.; Raja Krishnamoorthi, D-Ill.; and Shri Thanedar, D-Mich. – and one, Suhas Subramanyam, D-Va., will be a freshman.

Three Buddhists are set to serve in the new Congress, an increase of one. They include incumbents Rep. Hank Johnson, D-Ga., and Sen. Mazie Hirono, D-Hawaii, and freshman Rep. Derek Tran, D-Calif.

In addition, there are three members who identify as Unitarian Universalists. All three are returning for another term: Reps. Deborah Ross, D-N.C., Ami Bera, D-Calif., and Judy Chu, D-Calif.

Twenty-one members of the new Congress are categorized as having unknown religious affiliation, meaning they declined to identify their religion; chose to identify as “unspecified”; or were unable to be reached.

A chart showing the religious makeup of the 119th Congress.

These are among the key findings of a Pew Research Center analysis of data from CQ Roll Call, which sends questionnaires to every new member of Congress and follows up as needed. The CQ questionnaire asked members of the incoming 119th Congress to identify their religion.5 It did not ask about their religious beliefs or practices. Pew Research Center categorized the data and compared the religious affiliations of members of Congress with the Center’s national surveys of the U.S. public.

 

A table showing that both chambers of the 119th Congress have Protestant majorities, unlike U.S. adults overall.

Differences by chamber

 

In the incoming 119th Congress, Protestants make up majorities of both the Senate (59%) and the House (55% of voting members).

Baptists, the largest Protestant subgroup, comprise a slightly higher share of the House than the Senate (15% vs. 12%).

Presbyterians, on the other hand, make up a higher share of the Senate than the House (11% vs. 3%). The same is true for Episcopalians, Lutherans and Congregationalists.

Catholics are set to have a wider presence in the House than in the Senate (29% vs. 24%) during the 119th Congress, while all six Orthodox Christians in Congress are in the House.

Looking at non-Christians in Congress, Jews make up a higher share of the Senate (9%) than the House (5%). All the Muslims, Hindus and Unitarian Universalists in Congress are in the House, as is the sole member of Congress who identifies as a humanist, Jared Huffman, D-Calif.

Of the 10 senators who identify with a non-Christian religion, nine are Jewish and one is Buddhist (Mazie Hirono of Hawaii, a Democrat).

A table showing that most Democrats and nearly all Republicans in the 119th Congress identify as Christian.

Breakdown by party

 

Nearly all Republicans in the 119th Congress (265 out of 270, or 98%) identify as Christian, compared with a smaller but still substantial majority of Democrats who are Christian (196 out of 262, or 75%). The congressional rosters of both parties are more heavily Christian than the U.S. population overall (62%).6

Protestants make up a higher share of Republicans than Democrats in Congress (68% vs. 42%), while Catholics form a higher proportion of congressional Democrats than Republicans (32% vs. 25%).

All nine Latter-day Saints in Congress are Republicans. The one member of Congress who identifies as a Messianic Jew, Rep. Anna Paulina Luna of Florida, is also a Republican.

Of the five congressional Republicans who are not Christian, three are Jewish (Reps. Craig Goldman of Texas, David Kustoff of Tennessee and Max Miller of Ohio). One is categorized as religiously unaffiliated, and one is categorized as “Don’t know/refused.”

Of the 66 congressional Democrats who are not Christian, 29 are Jewish, four are Muslim, four are Hindu, three are Unitarian Universalists, three are Buddhist, two are religiously unaffiliated (Reps. Yassamin Ansari of Arizona and Emily Randall of Washington), one self-identifies as a humanist (Rep. Jared Huffman of California), and 20 did not specify a religion.

A table showing that newcomers to 119th Congress nearly as Christian, more heavily Protestant than returning members.

First-time members

 

There are 73 newcomers to the 119th Congress, and they make up about one-seventh of the entire body. These newcomers are less likely than the returning members of Congress to be Christian (78% vs. 88%).

First-term members of Congress are also less likely than returning members to be Protestant (47% vs. 57%). And among Protestants in Congress, 15% of newcomers describe themselves in broad or vague terms as “Christian,” “Protestant,” “evangelical Christian” or “evangelical Protestant,” compared with a slightly higher share of returning members (20%) who are in this “Unspecified/other” Protestant category.

First-term members of Congress and returning members are about equally likely to be Catholic (29% vs. 28%). They are also equally likely to call themselves Episcopalian (4%).

No first-termers are Orthodox Christians. All six Orthodox Christians in the 119th Congress are returning members.

Looking at non-Christians, Jews make up about equal shares of newcomers and returning members to Congress.

Other non-Christian first-term members of Congress include one Buddhist (Rep. Derek Tran, D-Calif.), one Muslim (Rep. Lateefah Simon, D-Calif.), one Hindu (Rep. Suhas Subramanyam, D-Va.), and three “nones” (Democratic Reps. Yassamin Ansari of Arizona and Emily Randall of Washington, and Republican Rep. Abraham Hamadeh of Arizona).

CORRECTION (Jan. 7, 2025): A previous title to the table “Newcomers to 119th Congress nearly as Christian as returning members” inaccurately characterized the share of Protestants in the 119th Congress

(PEW)                                                                                                                                                                                   2 February, 2025                                                                                                                                                          Source: https://www.pewresearch.org/religion/2025/01/02/faith-on-the-hill-2025/

882-884-43-16/Polls:

Highest Hopes For Trump On Immigration; Lowest, On Unity

Americans have mixed expectations for what President-elect Donald Trump will accomplish in his second term, foreseeing success on seven policy goals while doubting he’ll achieve eight others.

Expectations are highest that Trump will control illegal immigration, which 68% of U.S. adults predict he’ll do. Smaller majorities believe he will reduce unemployment, keep the country safe from terrorism, improve the economy, keep the country out of war, cut people’s taxes or reduce the crime rate.

Conversely, majorities of Americans do not think Trump will heal political divisions in the country, improve the quality of the environment, improve the healthcare system, improve race relations, improve education, substantially reduce the federal budget deficit, improve conditions for minorities and the poor, or reduce the prices of groceries and other items.


The public is less clear in its outlook for Trump’s presidency on two issues -- improving the way the federal government works and increasing respect for the U.S. abroad. About half believe he will -- or he won’t -- accomplish either goal.

 

These results are from a Dec. 2-18 Gallup Poll in which 51% of Americans, slightly more than in December 2016, said they approve of the way Trump is handling the presidential transition.

Partisanship strongly influences Americans’ expectations for Trump’s accomplishments in his upcoming term.

  • Majorities of Republicans -- ranging from 66% to 99% -- are optimistic he will achieve each of the 17 goals measured.
  • Majorities of Democrats are skeptical about Trump’s prospects on each. But a third or more are positive he’ll achieve a few of his top-ranking issues, particularly controlling illegal immigration.
  • Independents’ outlook is similar to the national average on all issues.

 

 

Trump II vs. Trump I

Gallup also measured Americans’ expectations for Trump during the 2016 transition period, asking about 16 of the 17 issues rated today -- all but reducing prices.

Far more Americans now than in 2016 believe Trump will keep the nation out of war, rising 17 percentage points to 55%. By contrast, in 2016, the majority (57%) doubted he would keep the country out of war. This shift likely reflects Trump’s claims that the Russia-Ukraine and Israel-Hamas wars would not have occurred had he been president, that he will end both quickly, and that he started “no new wars” in his first term.

In addition, belief that he will control illegal immigration has increased nine points since 2016, and there has been an eight-point increase for reducing the crime rate and a six-point increase for improving race relations. Predictions for the latter still tilt negative, however.

Americans are less sure today than in 2016 that Trump will improve national conditions in the areas of healthcare and education, with the optimistic percentages slipping 12 and 10 points, respectively. As a result, whereas majorities of Americans were hopeful about Trump on these issues in 2016, the opposite is true today. There has also been a six-point decline to


33% in Trump’s rating for healing political divisions in the country.Expectations for Trump in the other nine policy areas measured in both years haven’t changed materially. This includes the outlook for two goals Trump has prioritized by pledging to establish a department of government efficiency headed by American businessmen Elon Musk and Vivek Ramaswamy: improving the way the federal government works and reducing the federal budget deficit.

 

Trump vs. Previous Presidents

Gallup has measured Americans’ issue predictions during the transition period for all incoming presidents since Ronald Reagan in 1980, as well as for three presidents entering a second term: George W. Bush in January 2005, Barack Obama in 2012 and Trump in 2024.

Given differences in the specific issues rated for each, along with the number of issues measured, it is not possible to say precisely which president or president-elect inspired the most optimism about his upcoming term. However, Obama in 2008 stands out for earning the highest scores of all other presidents on eight of the 11 issues for which comparisons to Trump are available. That is by far the largest proportion of record scores received by any incoming president among the ratings reviewed for this report.

In the current poll, Trump earns the highest rating of incoming presidents on two issues -- controlling illegal immigration and reducing the crime rate. Other incoming or returning presidents, including Trump in 2016, had the top score on no more than one issue:

  • George H.W. Bush in 1988 had the highest of five presidential measurements for keeping the nation out of war (70%).
  • Confidence in 1992 that Bill Clinton would improve the healthcare system (64%) tied for first with Obama’s 2008 score. Gallup has asked the healthcare item about all presidents since Clinton.
  • Before starting his second term in 2005, George W. Bush earned the highest score of all incoming and returning presidents since 9/11 for keeping the U.S. safe from terrorism (68%).
  • Joe Biden’s 54% score in 2020 for improving race relations exceeds Trump’s in 2016 and 2024, as well as G.W. Bush’s in 2001. The item was not asked about Reagan, Clinton, G.H.W. Bush or Obama.
  • The 46% of Americans in 2016 expecting Trump to substantially reduce the budget deficit effectively ties his 45% rating in 2024, but exceeds six other presidential ratings taken since Bush in 1988, most by a healthy margin.


See the accompanying PDF for the full issue-outlook trends for Trump and all prior presidents, plus detailed tabulations showing results by party ID and other subgroups for Trump’s current ratings.

Bottom Line

Americans have a modest outlook for what the second Trump administration might achieve, predicting success in about as many areas as they doubt it will occur. Still, they have notably high expectations for him with respect to controlling illegal immigration and reducing crime -- both relative to their expectations for him on other issues and historically. More Americans anticipate he’ll succeed in these domains than did so for any other evaluated president. And although confidence in Trump's ability to keep the nation out of war is not as pronounced as confidence in him on several other objectives, the sharp increase in Americans believing he’ll prevail in this could be important to fulfilling expectations for his second term.

Achieving one's goals may be the straight path to a strong presidential legacy, but making progress in areas where it is least expected could also have an impact. In this regard, improving national conditions in education, healthcare, the environment, race relations and public unity could serve as key objectives for Trump's second term.

(Gallup USA)                                                                                                                                                                    2 January, 2025                                                                                                                                  Source: https://news.gallup.com/poll/654746/highest-hopes-trump-immigration-lowest-unity.aspx

882-884-43-17/Polls:

Age And Generation In The 119th Congress: Somewhat Younger, With Fewer Boomers And More Gen Xers

The U.S. Congress is getting younger – on the whole, at least – according to a Pew Research Center analysis of representatives and senators in the new 119th Congress.

The median age of voting members of the House of Representatives is now 57.5 years. That’s down from 57.9 at the start of the 118th Congress (2023-25), 58.9 in the 117th Congress (2021-23), 58.0 in the 116th (2019-21) and 58.4 in the 115th (2017-19).

A chart showing the the 119th Congress by age and generation.

The Senate, following the death or retirement of some of its oldest members, has reversed its aging trend. The new Senate’s median age is 64.7 years, down from 65.3 at the start of the previous Congress. The median age of the Senate had previously risen for three Congresses in a row: from 62.4 (115th) to 63.6 (116th), to 64.8 (117th) and to 65.3 (118th).

 

This analysis of the newly seated House and Senate includes members who were sworn in on Jan. 3, 2025, the first day of the new Congress. It does not include West Virginia Sen. Jim Justice, who was sworn in on Jan. 14.

How we did this

A chart showing that first-time House members in both parties have lower median age than incumbents in the chamber.

Newly elected members skew younger

 

Sixty-one new House members were elected for the first time in 2024; three others are former congressmen coming back for a second stint.

A large majority of the 119th House’s first-time members (48 of 61) are below the chamber’s median age of 57.5. The median age of new representatives is 50.2, compared with 46.3 among new members in the previous Congress.

About half (30) of the first-time members are in their 30s and 40s; the youngest, Rep. Brandon Gill, R-Texas, will turn 31 in February. At the other end of the age spectrum, two freshman representatives (George Latimer of New York and Sylvester Turner of Texas, both Democrats) are in their early 70s.

In the Senate, the 11 new members seated as of Jan. 3 have a median age of 53.9, well below that of the Senate as a whole. Four of the new senators (three Democrats and one Republican) are in their 40s, while one – Tim Sheehy, R-Mont. – is in his 30s. Justice, who is 73, became the oldest “freshman” after he was sworn in on Jan. 14.

Differences by party

In the House, the 30 newly elected first-time Republican representatives skew a bit older than their 31 Democratic counterparts: The median age of freshmen House Republicans is 51.7, compared with 50.2 for first-time Democrats in that chamber.

Overall, the median age of House Democrats is 57.6, while the median age of House Republicans is 57.5.  

In the Senate, the median age of all Democrats is 66.0, a bit higher than the median for Republicans (64.5).

New Congress has more Millennials and Gen Xers – and fewer Boomers

 

Another way to look at the age of the new Congress is through the lens of generation. And this year marks a notable generational transition: Baby Boomers are no longer the largest generation in the House. As recently as two Congresses ago, Boomers (those born between 1946 and 1964) were a majority of both senators and representatives.

On the first day of the 119th Congress, Boomers still comprised a solid majority of the Senate (60 out of 99 senators) but accounted for just 170 House members, or 39%.

Gen X takes the House

In the House, the largest generation is now Generation X (born between 1965 and 1980), with 180 members, or 41%. Sixty-six representatives, or 15%, are Millennials (1981-96); and 17, or 4%, belong to the Silent Generation (1928-45). One representative, Florida Democrat Maxwell Frost, belongs to Generation Z (those born after 1996).

A stacked bar chart showing that younger generations make up growing share of Congress, especially in the House.

Some other generational trends:

  • Among the House’s 61 freshman lawmakers, 35 are Gen Xers, 19 are Millennials and seven are Boomers.
  • Republicans outnumber Democrats among Xers (94 to 86) and Boomers (89 to 81). Democrats predominate among the Silents (13 to 4), while Millennials are nearly evenly split (34 Democrats, 32 Republicans).

Boomers keep the Senate

Over in the Senate, there are only 28 Gen Xers, along with six Silents and five Millennials. Since the minimum age to be a senator is 30, no Gen Zers are yet eligible to serve there.

In addition, as of Jan. 3:

  • About half of the 11 newly elected senators (six) are Xers, while three are Boomers and two are Millennials.
  • As in the House, Republicans outnumber Democrats among Boomers (31 to 29) and Xers (15 to 13). Three Millennial senators are Republicans and two are Democrats; the six Silent Generation senators are split evenly between the parties.

The changing generational profile of Congress is linked to other shifts on Capitol Hill. For example, the slow decline in lawmakers who are members of the Baby Boom or Silent generations – many of whom came of age during the U.S. military engagements in Korea and Vietnam – has accompanied a long-term decrease in the share of legislators who are veterans. And the arrival of younger generations of lawmakers has brought additional changes, including growing racial and ethnic diversity in Congress.

(PEW)                                                                                                                                                    16 January, 2025                                                                                                                                Source: https://www.pewresearch.org/short-reads/2025/01/16/age-and-generation-in-the-119th-congress-somewhat-younger-with-fewer-boomers-and-more-gen-xers/

882-884-43-18/Polls:

119th Congress’ LGBTQ Members Include First Trans Representative

Thirteen members of the 119th Congress are openly lesbian, gay, bisexual, transgender or queer (LGBTQ), according to a Pew Research Center analysis of official biographies, news reports and candidate databases. This total includes Congress’ first openly trans member.

The number of LGBTQ members hasn’t changed since the last Congress, but it has grown markedly since the start of the 111th Congress in 2009. At that time, two members were openly gay men and one was a lesbian, according to data from the LGBTQ+ Victory Fund, a political action committee that works to elect LGBTQ+ candidates.

A bar chart showing the number of openly LGBTQ members of Congress has increased over time.

One senator and 12 members of the House of Representatives identify as lesbian, gay, transgender or queer as of Jan. 3, when the 119th Congress was sworn in.

 

The only bisexual member of the last Congress, Sen. Kyrsten Sinema of Arizona, did not seek reelection in 2024. That means Tammy Baldwin of Wisconsin – elected in 2012 as the first openly gay senator – is again the Senate’s only LGBTQ lawmaker.

All 13 openly LGBTQ members of the new Congress are Democrats. Ten are returning members and three are new.

In the House, Sarah McBride of Delaware is the first openly transgender member of Congress. Two other incoming House members also made history:

A map showing that members of 119th Congress include many firsts in LGBTQ representation.

Across both chambers, six members are gay men. Seven are women who are gay, lesbian, transgender or queer.

Members of Congress who are openly LGBTQ account for 2.4% of the 533 voting lawmakers sworn in on Jan. 3, 2025. But LGBTQ+ Americans made up 7.6% of the adult population overall in 2023, according to Gallup surveys.

November’s election also brought several firsts at the state level. LGBTQ candidates won legislative seats in 39 states, according to Victory Fund data and news reports. In Texas, Molly Cook, who is bisexual, became the first openly LGBTQ person elected to a full term in the state Senate.

Hawaii, Iowa and Missouri each elected their first openly transgender state legislators – Kim Coco IwamotoAime Wichtendahl and Wick Thomas, respectively. RaShaun Kemp of Georgia and Amaad Rivera-Wagner of Wisconsin became the first openly gay Black men elected to their states’ legislatures.

(PEW)                                                                                                                                            30 January, 2025                                                                                                                                                           Source: https://www.pewresearch.org/short-reads/2025/01/30/119th-congress-lgbtq-members-include-first-trans-representative/

882-884-43-19/Polls:

Global Attitudes To Housing And House Prices

Key findings of the first Ipsos Housing Monitor include:

·         Renters less happy with their housing situation. 47% of renters say they are happy with their current housing situation compared to 69% of homeowners. While in all markets, owners are happier than renters, in countries with stronger rights for tenants, the gap in satisfaction is smaller.

·         People feel it is harder to buy a home now than previously. 70% of under 35s say it is harder for people their age to buy or rent a home to settle down in than it was for their parents' generation. However, older age groups are almost as likely to say the same thing (64% for 50–74-year-olds).

·         However, people do not feel rising house prices are a good thing. Only 19% say they think rising house prices are a good thing for them personally, while 57% disagree with this statement. Even among those who own their property outright this only rises to 23%.

·         People think their country’s housing is on wrong track. Across 30 countries 52% think their country’s housing is on the wrong track, while 28% are happy with how things are going. There are big differences by country and region, with people in Asia generally more positive, while Europeans are more likely to say housing is on the wrong track.

·         Apartment vs house? Countries matter. Culture plays a strong role in shaping people’s idea of the ideal home. In Asia and LATAM, people are more likely to want a detached house in the city, while in many western countries, people want a rural house. However, in Italy, Spain, South Korea and Singapore people prefer apartment living.

·         Good value and good location make a good property. On average people feel value for money (47%) and a good location (45%) are the most important characteristics a property can have. A low local crime rate (33%), access to public transport (29%) and good local infrastructure (25%) are also seen as important.


 

Attitudes to the housing market 

Across 30 countries, a majority (61%) are happy with their current housing situation. However, there are signs that, on a broader level, all is not well. 

A majority in all but three countries surveyed agree that not enough attention is given to the issue of housing in their country. 

One in two people (52%) say their country is on the wrong track when it comes to housing; fewer than three in ten (28%) say things are moving in the right direction. This pessimism reaches a peak in the Netherlands (77% say things are moving in the wrong direction), with Spain (76%), and South Korea (70%) not far behind. 

We see this pessimistic outlook combined with a lack of faith in what the government is doing to make things better, particularly in Europe. The Netherlands and Hungary lead a cohort of European countries who feel their government could be doing more to fix their housing problems, with 69% and 63% respectively expressing this sentiment. 

Despite all this, there are pockets of positivity. On the whole, Asian countries see things moving in the right direction. A majority think housing is on the right track in Singapore (66%), Thailand (64%), Malaysia (56%), and India (55%).

Renting vs homeownership

How important is it to own your own home? 

Almost three-quarters of people (73%) say it’s an aspiration for most people in their country; 60% say it’s hard to feel secure in life without this. 

We see some evidence that ownership does in fact provide some security, with renters seemingly facing a tougher housing situation than homeowners. 
Seven in ten homeowners (69%, both those paying a mortgage and those who own their home outright) say they’re happy with their housing situation compared with just one in two renters (47%). 

Homeowners are also much less concerned about housing costs, both now and in the near future. Just over a third of those on a mortgage (37%) say they’re worried about their current ability to pay mortgage repayments compared with one in two renters (49%). 

Although seven in ten renters (71%) say they’d like to be able to own their own home, over half (56%) – and a majority in 21 of 29 countries surveyed - don’t believe they’ll ever be able to afford one. This reaches a peak in Germany (70%), Australia (69%) and Japan (68%). 

A majority (59% on average) in all but four countries (Poland, 49%; Italy, 47%; France, 43%; and Japan, 15%) agree that it’s too easy for landlords to take advantage of tenants. This view is more commonly held among renters than homeowners (66% agree vs 57%).

Perceptions: past, present and future

Majorities in all but one country surveyed agree that young people today will experience difficulties getting the housing they need. 

Seven in ten (71%) across 30 countries agree that even if today's young people work hard and get good jobs, they will have a hard time getting the right kind of housing. 

But is housing for young people worse than it was 20 or so years ago? Young people think so. Seven in ten under 35s (70%) say it’s harder for people their age to buy or rent a home to settle down in that it was for their parents' generation. 

However, older people are almost as likely to say the same about their own parents’ generation (68% of 35–49- year-olds and 64% of 50-74-year-olds agree). 

Majorities in 28 of 30 countries surveyed think house prices have risen over the last 12 months. By and large, they are correct; 26 countries have seen average house prices in their country rise. The most ‘out of touch’ are Germany (69% think house prices have risen but in fact they are down 2.6%) and France (58% think house prices have risen but they have fallen 5%). 

Looking to the future, the public are not optimistic that things will improve any time soon. Sixty-seven per cent say they expect house prices to be higher 12 months from now; 71% say the same about the cost of renting. 

For most, rising prices have few silver linings. Six in ten disagree that rising property prices are good thing for them personally (57%), or good for their country (60%). 

Four in ten (37%, rising to 57% in Türkiye) are already concerned about their ability to pay the rent/their mortgage. They see little sign that things will abate in the near future; a similar proportion (39%, rising to 58% in Türkiye) have the same concerns for 12 months’ time.

(Ipsos Canada)

29 January, 2025

Source: https://www.ipsos.com/en-ca/global-housing-monitor-2025

882-884-43-20/Polls:

Majority Of Americans Support Deporting Immigrants Who Are In The US Illegally

 A new Axios/Ipsos poll finds that a majority of Americans support deporting immigrants who are in the country illegally as a general concept. However, that support drops significantly when caveats are added that describe specific mechanisms for carrying out such deportations, such as separating families or sending people to countries other than their home countries, using active-duty military personnel, or using money allocated to the U.S. military to pay for deportation. There are partisan divides, with Republicans significantly more likely to support deportations under any conditions than Democrats or independents.

Detailed results

Two-thirds of Americans support deporting immigrants who are in the country illegally. However, there is very little support for deporting legal immigrants.

·         Sixty-six percent support deporting immigrants who are in the country illegally. Republicans (93%) are more likely to show support than Democrats (43%) and independents (67%).

·         Fewer Americans (11%) support deporting immigrants who are in the country legally.

 While there is support for deportations at a general level, it diminishes considerably as specific policies or outcomes to achieve deportations are included.

·         Only 38 percent of Americans support using active-duty military personnel to find and detain undocumented immigrants. Similarly, only 28 percent support using money allocated to the U.S. military to pay for deportation.

·         A third of Americans support the swift deportation of detained immigrants, even if it involves separating families or sending people to countries other than their home country (34%), and the deportation of immigrants who arrived in the U.S. illegally as children (34%).

Similar to the blanket deportation of immigrants who are in the country illegally, Republicans are significantly more likely to support these measures than Democrats and independents.

 

About the study

This Axios/Ipsos poll was conducted by Ipsos from January 10 to January 12, 2025, using the probability-based KnowledgePanel®. This poll is based on a nationally representative probability sample of 1,025 adults ages 18 and older. The sample includes 301 Republicans, 309 Democrats, and 294 independents.

The survey was conducted using KnowledgePanel, the largest and most well-established probability-based online panel that is representative of the U.S. adult population. Our recruitment process employs a scientifically developed address-based sampling methodology using the latest USPS Delivery Sequence File—a database with complete coverage of all delivery points in the U.S. Households invited to join the panel are randomly selected from all available households in the U.S. Individuals in the sampled households are invited to join the panel. Those selected who do not already have internet access are provided with a tablet and internet connection at no cost to the panel member. Those who join the panel and are selected to participate in a survey are provided with a unique password-protected login that is used to complete online surveys. As a result of our recruitment and sampling methodologies, KnowledgePanel samples cover all households regardless of their phone or internet status, and findings can be reported with a margin of sampling error and projected to the general population.

The study was conducted in English. Data from the total sample were weighted to adjust for gender by age, race/ethnicity, education, Census region, metropolitan status, and household income. Party ID benchmarks are from the 2024 NPORS annual survey. Demographic benchmarks come from the March 2023 Supplement of the Current Population Survey (CPS).

·         Gender (male, female) by age (18–29, 30–44, 45-59 and 60+)

·         Hispanic Race/Ethnicity (Non-Hispanic White, Non-Hispanic Black, Other, Non-Hispanic, Hispanic, 2+ Races, Non-Hispanic)

·         Education (Less than high school, high school, some college, bachelor's degree or higher)

·         Census Region (Northeast, Midwest, South, West)

·         Metropolitan status (Metro, non-Metro)

·         Household Income (under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-$99,999, $100,000-$149,999, $150,000+)

·         Party ID (Democrat, Democrat-Lean, Republican, Republican-Lean, Independent/Other)

The margin of sampling error is plus or minus 3.2 percentage points at the 95 percent confidence level for results based on the entire sample of adults. The margin of sampling error takes into account the design effect, which was 1.08. For Republicans, the margin of sampling error is plus or minus 5.8 percentage points, and the design effect is 1.06. For Democrats, the margin of sampling error is plus or minus 5.8 percentage points, and the design effect is 1.09. For Independents, the margin of sampling error is plus or minus 5.9 percentage points, and the design effect is 1.08.

The margin of sampling error is larger and varies for results based on subsamples. In our reporting of the findings, percentage points are rounded to the nearest whole number. As a result, percentages in a given column of the table may total slightly higher or lower than 100%. In questions that allow multiple responses, columns may total substantially higher than 100%, depending on the number of different answers offered by each respondent.

(Ipsos Brazil)

24 January, 2025

Source: https://www.ipsos.com/pt-br/maioria-dos-americanos-apoia-a-deportacao-de-imigrantes

                                                                                                                                                         

AUSTRALIA

882-884-43-21/Polls:

Risk Of Mortgage Stress Up Again In December After Reserve Bank Again Decided Not To Cut Interest Rates

New research from Roy Morgan shows 27.9% of mortgage holders are now ‘At Risk’ of ‘mortgage stress’. The research was conducted in the three months to December 2024 and represents a second straight monthly increase since October but is still 2.4% lower than the June figures prior to the Stage 3 tax cuts that increased household income for Australians.

The share of mortgage holders ‘At Risk’ of ‘mortgage stress’ in December (27.9% of mortgage holders) is the highest since September 2024. After the introduction of the Stage 3 tax cuts in July 2024 the share of mortgage holders ‘At Risk’ fell for four straight months until October but has now increased for two straight months after the Reserve Bank left interest rates unchanged in both November and December.

The record high of 35.6% of mortgage holders in mortgage stress was reached in mid-2008.

788,000 more ‘At Risk’ of mortgage stress more than two years after interest rate increases began

The number of Australians ‘At Risk’ of mortgage stress has increased by 788,000 since May 2022 when the RBA began a cycle of interest rate increases. Official interest rates are now at 4.35%, the highest interest rates have been since December 2011, over a decade ago.

The number of Australians considered ‘Extremely At Risk’, is now numbered at 973,000 (17.4% of mortgage holders) which is significantly above the long-term average over the last 10 years of 14.6%.

Mortgage Stress – % of Owner-Occupied Mortgage-Holders

https://roymorgan-cms-prod.s3.ap-southeast-2.amazonaws.com/wp-content/uploads/2025/01/27232221/9798-c1.pngSource: Roy Morgan Single Source (Australia), average interviews per 3 month period April 2007 – December 2024, n=2,833.
Base: Australians 14+ with owner occupied home loan.

Mortgages ‘At Risk’ will drop in February and March if the RBA drops interest rates in February

Due to the decline in inflation in recent months Roy Morgan has modelled the impact of a potential RBA interest rate decrease in February 2025 of +0.25% to 4.1%.

In December, 27.9% of mortgage holders, 1,595,000, were considered ‘At Risk’ and this figure is projected to decrease by 26,000 in February 2025 to 1,569,000 (27.4% of mortgage holders, down 0.5% points) if the Reserve Bank drops interest rates by +0.25% to 4.10% at its February meeting.

Looking forward, the share of mortgage holders considered ‘At Risk’ will drop further in March, down an additional 27,000 to 1,542,000 in March 2025, equivalent to 26.9% of mortgage holders. This represents a drop of 1% point (down 53,000) from the current figures for December 2024.

Mortgage Risk projections based on an interest rate decrease of +0.25% to 4.10% in February

https://roymorgan-cms-prod.s3.ap-southeast-2.amazonaws.com/wp-content/uploads/2025/01/27232259/9798-c2.pngSource: Roy Morgan Single Source (Australia), October – December 2024, n=4,028.
Base: Australians 14+ with owner occupied home loan.

How are mortgage holders considered ‘At Risk’ or ‘Extremely At Risk’ determined?

Roy Morgan considers the risk of ‘mortgage stress’ among Mortgage holders in two ways:

Mortgage holders are considered ‘At Risk’. if their mortgage repayments are greater than a certain percentage of household income – depending on income and spending.

Mortgage holders are considered ‘Extremely at Risk’if even the ‘interest only’ is over a certain proportion of household income.

Unemployment is the key factor which has the largest impact on income and mortgage stress

It is worth understanding that Roy Morgan uses a conservative forecasting model, essentially assuming all other factors apart from interest rates remain the same.

The latest Roy Morgan unemployment estimates show over one-in-five Australian workers are either unemployed or under-employed – 3,218,000 (20.3% of the workforce) – the highest level of overall unemployment or under-employment for over four years since August 2020; (In December Australian unemployment increased to 9.7% as overall employment dropped by 150,000).

Although all eyes will be on the Reserve Bank’s interest rate decision in February, which has large implications for next year’s Federal Election, the fact remains the greatest impact on an individual, or household’s, ability to pay their mortgage is not interest rates, it’s if they lose their job or main source of income.

Michele Levine, CEO Roy Morgan, says mortgage stress increased for a second straight month in December with 27.9% of Australians with a mortgage now considered ‘At Risk’:

“The latest Roy Morgan data shows 1,595,000 Australians were ‘At Risk’ of mortgage stress in December 2024. The share of mortgage holders ‘At Risk’ (27.9%, up 1.1% points from November 2024) has increased for a second straight month.

“After decreasing for four straight months following the introduction of the Stage 3 tax cuts, mortgage stress has increased during both November and December after the Reserve Bank (RBA) decided to leave interest rates unchanged during each of these months.

“The figures for December 2024 represent an increase of 788,000 considered ‘At Risk’ since the RBA began raising interest rates in May 2022. The estimates take into account 13 interest rate increases which raised official rates by a total of 4.25% points to 4.35%.

“The latest ABS quarterly inflation estimates for December 2024 showed annual inflation at 2.4% – down 0.4% points from September 2024. This is the second straight quarter the official inflation estimates have been within the RBA’s preferred target range of 2-3%. On the monthly measure inflation has averaged an even lower 2.3% from August – December 2024.

“The rapid decline in inflation over the last year has led to hope that the RBA will reduce interest rates in the months ahead. However, the RBA has stated that they are keeping an eye on so-called ‘core inflation’, also known as the ‘trimmed mean’. The latest ‘trimmed mean’ estimate for inflation for the year to December 2024 was still just above the desired target range at 3.2%.

“Nevertheless, the decline in inflation pressures is evident and the RBA’s next move in interest rates is likely to be down. For these reasons we have modelled the impact on mortgage stress of a cut to interest rates of +0.25% to 4.1%. If the RBA cuts interest rates by +0.25% in mid-February the number of mortgage holders considered ‘At Risk’ of mortgage stress would decline to 1,542,000 (26.9% of mortgage holders) by March 2024, a fall of 53,000 on current figures.

“Finally, it is important to appreciate that interest rates are only one of the variables that determines whether a mortgage holder is considered ‘At Risk’ – the largest impact on whether a borrower falls into the ‘At Risk’ category is related to household income – which is directly related to employment.

“The employment market has been strong over the last two years (the latest Roy Morgan estimates show 708,000 new jobs created compared to two years ago) and this has provided support to household incomes which have helped to moderate levels of mortgage stress over the last year.”

(Roy Morgan)                                                                                                                                         29 January, 2025                                                                                                                              Source: https://www.roymorgan.com/findings/9798-mortgage-stress-risk-december-2024

 

 

882-884-43-22/Polls:

Top 10 Issues Shaping The 2025 Federal Election: Cost Of Living And Crime On The Rise, Climate Change Fades

Roy Morgan’s in-depth survey data covering the last few years highlights the key issues gaining importance for Australian electors as we approach this year’s Federal Election.

A representative cross-section of 14,522 electors in the June Quarter 2022, at the time of the last Australian Federal Election, and 14,713 electors in the September Quarter 2024 were asked “Which three issues are the most important to you?”

Cost-of-living increasingly dominates voter concerns with several related issues rising significantly since mid-2022. The most important issue for electors is clearly ‘Keeping day-to-day living costs down’ up 7% points to 57%. ‘Keeping interest rates down’ up 8% points to 19%, and ‘Managing immigration and population growth’ surging 8% points to 14%. The sharp rise in immigration-related concerns is during a period in which Australia has had record high immigration and housing affordability issues have been at the forefront for many Australians.

At the same time, public anxiety about safety has escalated significantly with ‘Reducing crime and maintaining law and order’ jumping 10% points to 23% - the largest increase for any issue.

In contrast, there are two issues that have fallen rapidly in importance: ‘Global warming and climate change’ is down 9% points to 23% and ‘Open and honest government’ is down 6% points to 19%.

‘Improving health services and hospitals’ remains a top priority, but has dipped slightly, down 2% points to 31%; ‘Managing the economy’ has increased marginally in importance, up 2% points to 22%; ‘Reducing the taxes you and your family pay’ holds steady at 15% and ‘Improving education’ has seen a modest increase, up 1% point to 14%.

Top 10 voter Issues of Most Importance June Quarter 2022, to September Quarter 2024 (change since the 2022 Federal Election)

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Source: Roy Morgan Single Source (Australia), June 2022 Quarter n= 14,522 & September 2024 Quarter n= 14,713. Base: Australians Electors 18+

Concerns about crime and maintaining law and order have increased by more than any other issue since the last Federal Election – and for supporters of all major parties

Since the last Federal Election in mid-2022, concerns about ‘reducing crime and maintaining law and order’ have risen sharply for supporters of all major parties and in all States and Territories.

Detailed analysis shows a notable and consistent shift among voters from around the country regarding crime– which has already had an impact in last year’s Queensland Election.

Nearly a third of Liberal-National Coalition supporters, 32%, now cite ‘reducing crime and maintaining law and order’ as one of their top priorities—an increase of 15% points since mid-2022.

There was also a significant increase for ALP supporters with concern nearly doubling from 11% to 20%, a 9% points jump. Supporters of the Greens recorded a more modest increase, with 13% of their voters now prioritising ‘reducing crime and law and order’, up 5% points from mid-2022.

Queensland and Victoria show significant increases in concern relating to ‘reducing crime and maintaining law and order’

Queensland recorded the largest increase of concern about the issue of ‘reducing crime and maintaining law and order’ doubling in importance for the electorate, up from 16% to 32%.

In Victoria, concern about crime has grown significantly, with a 12% points increase from 14% to 26%. This means over one-in-four Victorian electors now see crime as one of their most important issues.

In Western Melbourne, concern about crime has surged from 13% to 21% since mid-2022, with more than one in five voters highlighting it as one of their most important issues. This is especially important with a February by-election in the State seat of Werribee.

Concern about the issue in New South Wales rose 9% points from 12% to 21%. There are more marginal electorates in New South Wales than anywhere else in Australia, with 15 federal electorates held by a margin of 6% or less.

South Australia follows closely with a 7% points jump, moving from 14% to 21%. Western Australia recorded a 7% point increase from 15% to 22%, while Tasmania saw a rise of 9% points, climbing from 15% to 24%. Similarly, the Northern Territory experienced a sharp rise, with nearly one in three voters now prioritising crime, increasing 13% points from 20% to 33%.

In contrast, the ACT registered the smallest increase, with concern about crime rising by only 3% points from 9% to 12%.

The contrast between concerns about crime among Queenslanders (32%) and those in the Northern Territory (33%) compared to those voters living in the ACT (12%) is stark.

Michele Levine, CEO of Roy Morgan, says understanding how electors feel about these issues is critical as we approach this year’s Federal Election:

“Australians are shifting their focus on what are the ‘Issues of most importance’ ahead of this year’s Federal Election, with significant increases regarding ‘Keeping day-to-day living costs down’ (up 7% points to 57% since mid-2022 and by far the most important issue for Australians) and ‘Reducing crime and maintaining law and order’ (up 10% points to 23%).

“The rising focus on cost-of-living pressures—spanning day-to-day expenses, interest rates, and housing affordability—reflects a growing urgency among voters to address financial strain, making it the defining issue of this election cycle.

“Since the Federal Election in mid-2022, concern about ‘reducing crime and maintaining law and order’ has surged around Australia and for supporters of all major parties. The surge has been most pronounced in Queensland, where concern about the issue has doubled from 16% to 32%, in Victoria, with a rise from 14% to 26% and in the Northern Territory, up 13% to 33%.

“The rising concern among supporters of different parties underscores the growing public demand for stronger action on ‘reducing crime and maintaining law and order’ across Australia and played a large role in the LNP’s victory in last year’s Queensland Election.

“Queenslanders ejected the former ALP Government from office in October last year and the LNP under David Crisafulli gained a 7% point swing to win a clear majority of seats.

“In Victoria, new State Liberal Leader Brad Battin faces his first electoral test in early February in the Labor Government-held seat of Werribee. Battin is a former policeman, like Federal Coalition Leader Peter Dutton, and will be hoping his tough reputation will add momentum to the Liberal Party’s campaign to win the seat. 

“Meanwhile, concern about the issues of climate change and transparency has notably declined, with ‘Global warming and climate change’ dropping by 9% points to 23% and ‘Open and honest government’ falling by 6% points to 19%, signalling a clear shift in voter priorities. These two issues were important factors central to the success of the ‘Teal’ Independents in the last Federal Election.

“The sharp rise in concern over ‘Managing immigration and population growth’—from 6% to 14%—reflects a growing undercurrent of public interest in the issue which is closely associated with housing affordability for many Australians. While still a relatively small issue (tenth overall), its significance as a potential swing factor in such a tightly contested election cannot be underestimated.

“If the Albanese government fails to realign with these changing voter concerns, they may not be re-elected. With crime now a top priority for nearly one in three Queenslanders and a growing concern in marginal electorates across New South Wales and Victoria, the Coalition’s emphasis on maintaining law and order could resonate powerfully at the ballot box.”

(Roy Morgan)                                                                                                                                           23 January, 2025                                                                                                                            Source: https://www.roymorgan.com/findings/9797-most-important-issues-facing-australia-january-2025

 

 

 

 

 

MULTICOUNTRY STUDIES

882-884-43-23/Polls:

 

From Weight Loss To Longevity, South Africa's Health Consciousness Takes Centre Stage This Year

The survey, which covered 50 countries including several African nations, shows that online South Africans are more likely to prioritise their physical and mental well-being compared to global averages.

Key findings include:

·         Holistic Health Approach: An overwhelming 92% of South Africans agree they need to do more to look after themselves physically, in line with the African average and comparing favourably to the global average of 84%. This trend extends to mental health, with 92% of South Africans recognising the need to improve their mental well-being, versus 81% globally.

·         Nutrition as a Cornerstone: 92% of South Africans believe that eating right is the most important factor in maintaining good health, surpassing both the African average of 90% and the global average of 84%.

·         Empowered Health Management: 83% of South Africans actively seek health information independently, rather than relying solely on their doctors’ advice. This is significantly higher than the global average of 69%, and slightly above the African average of 82%.

·         Desire for Health Autonomy: 91% of South Africans express a desire for more control over decisions about their health, compared to 80% globally and 89% across Africa.

·         Optimistic Longevity: 48% of South Africans expect to live to 100 years old, lower than the African average of 50%, but still markedly higher than the global average of 38%.

south africas health consciousness key insights

The study also reveals interesting nuances within the African continent, with South Africa often showing distinct nuances. While the global average for those wanting to lose weight is 63%, this varies significantly between countries. In Zambia, only 41% express a desire to lose weight, while in Egypt, this figure rises to 65%. South Africa falls in the middle at 53%.


 

"These variations highlight the importance of tailored health strategies across different African markets, with South Africa presenting its own unique profile," Robyn Williams, Service Line Manager at Ipsos in South Africa notes. "As people set their New Year's resolutions, it's clear that weight management goals will differ significantly across the continent. Health and wellness businesses should consider these regional differences when planning their New Year campaigns for the South African market. It is not a case of ‘one size fits all.’"

The high level of health consciousness among Africans presents both opportunities and challenges for businesses in the health and wellness sector. On one hand, there's a clear demand for health-related products and services, which could see a surge as people commit to their New Year's resolutions. On the other, citizens are increasingly informed and discerning, seeking greater control over their health decisions.

"For businesses in the health and wellness space, these findings underscore the need for transparency, education, choice and empowerment in their offerings," Williams explains. "Africans are not just passive recipients of health advice – they're active participants in their health journeys. As they set their goals for 2025, they'll be looking for products and services that support their desire for autonomy and informed decision-making."

The optimism about longevity among African respondents is particularly striking. While 50% of Africans expect reach their 100th birthday, this belief varies widely across the continent, from only 24% in Morocco to a remarkable 73% in Kenya.

i expect i will live to 100 years old south africa global world insights stats

"This optimism about longevity could have far-reaching implications for how people approach their New Year's resolutions and long-term health goals," Williams observes. "While South Africans are slightly less optimistic about living to 100 than the African average, they still show a strong future-oriented mindset. It suggests a population that's not just focused on immediate health concerns but is thinking longer-term about their well-being. This could translate into sustained commitment to health resolutions throughout the year and beyond."

As Africa continues to evolve as a key market for health and wellness products and services, understanding these nuanced attitudes towards health could be crucial for businesses looking to succeed in different markets on the continent.

"These findings paint a picture of South Africans as health-conscious, proactive, and optimistic about their future well-being," Williams concludes. "For businesses in the health and wellness sector, this presents a unique opportunity to engage with a population that is eager for information, products, and services that can support their health journeys. As we enter 2025, companies that can align their offerings with these long-term health aspirations are likely to find a receptive audience in South Africa and beyond."

"As people across South Africa and the world set their intentions for a healthier 2025, these insights can guide both individual goal setting and business strategies," Williams adds. "The proactive and informed approach to health that we're seeing from South Africans could serve as a model for sustainable health practices both within Africa and globally."

(Ipsos South Africa)

23 January, 2025

Source:https://www.ipsos.com/en-za/weight-loss-longevity-south-africas-health-consciousness-takes-centre-stage-year

 

 

882-884-43-24/Polls:

What Worries The World – January 2025

Our monthly What Worries the World survey explores what the public thinks are the most important social and political issues, drawing on more than ten years of data to place the latest scores in context.

Inflation remains the number one global concern, although only by a small margin.

Key findings:

·         Inflation remains the leading concern, with 32% of respondents expressing worry—a figure unchanged since December but four percentage points lower than the same point last year. Notably, inflation is now only one point ahead of crime and violence as a primary concern.

·         In South Korea, recent political turmoil has impacted public sentiment. The proportion of citizens who believe their country is "heading in the right direction" has fallen by three points since December, to an eight-year low of 14%. Meanwhile, concerns about corruption have surged, with 50% of respondents now identifying it as a major issue.

·         The proportion of Americans saying inflation is one of the main issues in their country has fallen seven points over the month to 39%. This is the lowest it has been since January 2022. That said, it remains the number one concern in the US.

·         In Sweden, concerns about crime & violence have been top of the country’s list for nearly eight and half years and 65% express worry this month.

·         The proportion mentioning health care in Canada is up six points since December to 44% (joint first with inflation) and has increased eight points in the US to 31%. This is the highest score for the US since May 2020, when it was 32%.

·        

Concern about taxes in Israel is now the second biggest issue after the proportion citing it increased 11 points to 34%. It now sits behind terrorism (48%) and ahead of military conflict between nations (31%).


 

Inflation
Across 29 countries the proportion expressing concern over the cost of living has remained at 32%. This is the same as last month but is four points lower than January 2024.

The number saying they are worried about inflation in Türkiye has increased seven points this month, to nearly three-fifths (58%). Despite this being a high level, it is not unusual for the nation, with Türkiye having rising costs as their number one issue since November 2021.

On the contrary, there has been a seven point decline in mentions in the US, with two-fifths (39%) now concerned. This is the joint lowest score since January 2022 (when it was 27%). February 2024 also recorded 39%.

Crime & violence
Crime & violence across 29 countries remains at three in 10 (31%) mentioning it. Compared to this time last year, concern is up slightly.

The proportion of Swedes expressing concern about crime has jumped eight points this month to two in three (65%). It’s still the nation’s primary worry and has been for nearly eight and half years (101 months). Additionally, compared to January 2024, the level of worry is 12 points higher. However, it should be noted that this level isn’t unusual for Sweden, with September 2024 recording the same score.

Colombia has experienced the opposite, with concern dropping eight points to 36%, which is a similar level to what we usually see for the nation.

Financial/political corruption
Corruption as an issue across 29 nations remains at 27% citing it.

After the recent political turmoil last month in South Korea, the nation has experienced a significant rise in those expressing concern. This January, worry increased seven points and half (50%) now putt it as one of the major issues. This is 16 points higher than last January and the highest level for five years, when we recorded 52% in December 2019.

Likewise, with continued disapproval of their government, the proportion of Peruvians mentioning corruption has risen seven points to over half (54%). This is the highest it has been since May 2023, when it was also 54%.

Health care
Health care as an issue across 29 countries has been creeping up the list. This month, it’s increased slightly and compared to last January, it’s up three points, with 24% singling it out as a worry.

Concern has risen across North America this month. In Canada, the proportion of respondents identifying it as a key issue has increased by six points to 44%, placing it in a tie with inflation as the country’s top concern. However, this level of concern remains relatively consistent over time, being five points lower than during the same period last year. 

Comparatively, in the US, the proportion mentioning health have jumped up eight points to 31%. Not only is this nine points higher than a year ago, but it’s also the highest level since May 2020, when it was 32%.


Taxes
The proportion mentioning taxes across 29 countries is up slightly from last time and, with 19% expressing worry, is three points higher than January 2024. 

Israel has experienced the largest rise in concern this month after increasing 11 points to a third (34%) citing it as an issue. This is also 11 points higher than this time last year and the highest it has been for the nation since they were added to the survey in February 2015.

Additionally, it means that taxes are now the second biggest worry for Israelis, behind terrorism (48%) but ahead of military conflict between nations (31%).


The proportion of Japanese mentioning taxes is also at 34%, after rising three points. It’s now their joint first issue, alongside inequality.

 

Current economic situation


On average across 29 countries, 37% of people describe the economic situation in their country as “good”.

The biggest improvement, compared with this time last year, is Argentina, + 31pp to 38%. This is the largest 12-month increase the country has ever seen, and also the highest its good economy score has been since November 2017 (38%).

Of the 29 countries in our survey, positive economic sentiment has fallen most since last year in France, -down points to 10%. This is the largest fall over a 12 month period we’ve ever seen in France.

Meanwhile, Germany records a new all-time low score for the fourth consecutive month, now down 26%.

(Ipsos Global)

24 January, 2025

Source: https://www.ipsos.com/en/what-worries-world

882-884-43-25/Polls:

The Ipsos Foundation: Empowering Children Worldwide Through Education

At Ipsos, we are passionate about shaping a better future for children worldwide. Education is a powerful tool that unlocks a world of opportunities, empowering young minds to reach their full potential. With this belief at the core of our values, we established the Ipsos Foundation in 2014.

Together with international and local charities, the Ipsos Foundation supports projects that strive to improve access to education for disadvantaged children and young people, including refugees. We firmly believe that by fostering education, we can create a brighter future for generations to come.

Through the collective efforts of our dedicated employees across 90 countries, the Ipsos Foundation has sponsored over 127 impactful projects in 43 countries. To date, we have awarded grants totalling more than €3M, directly benefiting thousands of children and teenagers.

The Ipsos Fondation Highlights 2024

Making a global Impact: changing lives, one project at a time

We have built schools in Nepal, Ghana, and Zambia, providing safe and nurturing learning environments for children who would otherwise be left behind. Realizing the importance of resources, we have supplied books to communities in the USA, Hong Kong, South Africa, and Haiti, instilling the joy of reading and knowledge in young minds.

Recognizing the unique challenges faced by children with severe illnesses, the Ipsos Foundation has supported their education in Russia, the Philippines, and Kazakhstan. By providing educational opportunities for these brave individuals, we strive to bring hope and empowerment to their lives.

These projects are just a glimpse of the work undertaken by the Ipsos Foundation. By addressing diverse educational needs around the world, we are making a tangible positive impact on the lives of children and young people, fostering a brighter and more inclusive future.

Empowered by our employees: collaborative partnerships

The Ipsos Foundation operates thanks to the unwavering dedication of our Ipsos employees. Each project is sponsored by an Ipsos staff member who shares our vision for a better world. They submit project applications to the Foundation's board of directors and trustees, ensuring that every initiative aligns with our core mission.

Furthermore, our employees often go above and beyond by volunteering their time and expertise, actively participating in the projects we support. Their dedication serves as a testament to our shared commitment to making education accessible to all.

(Ipsos Global)

23 January, 2025

Source: https://www.ipsos.com/en/ipsos-foundation-empowering-children-worldwide-through-education