Gilani’s Gallopedia© Gallopedia From Gilani Research Foundation February 2025, Issue # 885-890* Compiled on a weekly basis since January 2007
Gilani’s Gallopedia is a weekly Digest of Opinions in a globalized world
This issue scores 70 out of 100 on Gilani-Gallopedia's Globality Index, showing coverage of world population, and 83 out of 100 on the world income (prosperity) Index. Click for Details
Contact Details: Natasha Amir Research Executive, Gallup Pakistan Email: natasha@galluppakistan.com This WEEKLY REPORT consists of 29 national & multi-country surveys; 09 polling organizations have been represented. Asia And MENA: Japan (Environment), Pakistan (Social Problems, Regional Conflicts), China (Economic Globalization), India (Religion), Lebanon (Religion), Egypt (Religion), Saudi Arabia (Religion), UAE (New Media) – 09 national polls Africa: Nigeria (Perceptions on Performance), Sudan (Social Problems) – 02 national polls Euro Americas: UK (Health), Denmark (IT & Telecom), France (Russia/Ukraine War), Spain (Lifestyle), Germany (New Media), Sweden (New Media, Social Problems), USA (Immigration, Performance Ratings, Gender Issues, Financial systems & Institutions, Perception on Performance), Canada(Social Problems), Colombia (New Media), New Zealand (Lifestyle, Health, Employment Issues) – 17 national polls	Multi-Country Studies: Ipsos Global – 17 Countries (Economic Globalization) Topic of the Week: Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow Gilani-Gallopedia Globality Index
ASIA AND MENA Regions
885-890-01 Amid climate change, LED-lit ‘plant factories’ enter spotlight (Click for Details) (Japan) Japan’s plant factories are rising as climate change impacts farming. Companies like Itoya Ltd. and Leaf Factory Tokyo grow vegetables indoors using artificial lighting for stable production. Despite high costs, demand is growing, making plant factories a potential future for urban agriculture. (Asahi Shimbun) 22 February, 2025 4.14 Society » Environment (Top)
885-890-02 8% of Pakistanis have carried a knife, gun, or other weapon due to a lack of safety: Gallup and Gilani Pakistan (Click for Details) (Pakistan) A Gallup & Gilani survey found that 8% of Pakistanis have carried a knife, gun, or weapon for security, while 92% have not. (Gallup Pakistan) 19 February, 2025 4.13 Society » Social Problems (Top) 885-890-03 Nearly 1 in 2 Pakistanis (48%) believe that war with India is not likely at all, 15% more urban residents (58%) than rural residents (43%) hold a similar opinion: Gallup & Gilani Pakistan Poll (Click for Details) (Pakistan) A Gallup & Gilani Pakistan survey found that 20% of Pakistanis see war with India as somewhat or very likely, with rural residents (21%) more convinced than urban residents (15%). Meanwhile, 48% believe war is not likely at all, with urban respondents (58%) more confident than rural ones. (Gallup Pakistan) 20 February, 2025 2.5 Foreign Affairs & Security » Regional Conflicts (Top) 885-890-04 Trump’s freeze on foreign aid could give China an opening on the world stage (Click for Details) (China) Trump’s foreign aid cuts and targeting of USAID have raised concerns about the U.S. ceding global influence to China, which invests heavily in infrastructure and energy projects abroad. While U.S. aid focuses on public health and humanitarian efforts, China loans fund megaprojects like Peru’s Chancay port. Experts warn that reducing U.S. aid weakens alliances and boosts China’s image as a reliable partner, despite differences in funding approaches. The shift may lead to more militarized diplomacy, with China gaining strategic openings in global development. (Asahi Shimbun) 20 February, 2025 3.6 Economy » Economic Globalization (Top) 885-890-05 Maha Kumbh Mela seen as symbol of preserving cultural and religious traditions: Ipsos IndiaBus Maha Kumbh Mela 2025 Survey (Click for Details) (India) The Maha Kumbh Mela 2025 in Prayagraj is a once-in-144-years Hindu pilgrimage, drawing 500+ million visitors. Key reasons for attendance include spirituality (64%) and culture (53%). The event is expected to generate ₹2 trillion ($23B), but faces challenges like overcrowding (69%) and sanitation (49%). Environmental concerns are mixed (40% worried). The festival peaks on key dates like Makar Sankranti and Maha Shivaratri. (Ipsos India) 20 February, 2025 4.1 Society » Religion
MENA Regions
885-890-06 The 2025 Ramadan Handbook – Lebanon Edition (Click for Details) (Lebanon) 90% of Lebanese prefer in-store shopping during Ramadan over online. Ads, despite being overwhelming, influence 30% of shoppers. The dominant "Content Explorer" persona (26%) actively engages with Ramadan content on social media. (Ipsos Lebanon) 12 February, 2025 4.1 Society » Religion (Top)
885-890-07 The 2025 Ramadan Handbook – Egypt Edition (Click for Details) (Egypt) 75% of Egyptians prefer in-store shopping during Ramadan over online. Ads influence 60% of shoppers despite overload. The "Content Explorer" persona (35%) dominates, actively engaging with Ramadan content on social media. (Ipsos Egypt) 12 February, 2025 4.1 Society » Religion (Top)
885-890-08 The 2025 Ramadan Handbook – Saudi Arabia Edition (Click for Details) (Saudi Arabia) 67% of KSA shoppers prefer in-store shopping during Ramadan. Ads influence 55% despite overload. The "Passionate Shopper" (29%) dominates, enjoying bustling markets and Ramadan deals. (Ipsos Saudi Arabia) 12 February, 2025 4.1 Society » Religion (Top) 885-890-09 Spotlight*KSA: Views on Brand Engagement (Click for Details) (UAE) Digital platforms drive consumer-brand interactions, led by mobile apps and social media. Younger consumers feel empowered, with 4 in 5 believing they influence brands. 7 in 10 avoid brands lacking social responsibility, and over half expect brands to engage in social issues. (Ipsos UAE) 4 February, 2025 4.6 Society » Media/ New Media
AFRICA Regions
885-890-10 Nigerians oppose removal of fuel subsidies, want them reinstated (Click for Details) (Nigeria) Majority of Nigerians oppose fuel subsidy removal, with 58% demanding reinstatement even at the cost of health and education. Public dissatisfaction is at a record high, with 93% believing the country is headed in the wrong direction and 88% rating the economy as bad. Rising cost of living, crime, poverty, and unemployment are top concerns. (NOI Polls) 21 February, 2025 3.1 Economy » Perceptions on Performance/ Well-Being (Top)
885-890-11 Sudanese reject domestic violence but see it as a private matter to be handled within the family (Click for Details) (Sudan) Gender-based violence (GBV) in Sudan has more than doubled since the war began in April 2023, with 6.9 million at heightened risk. Common abuses include rape as a war tactic, intimate partner violence, and forced marriage. Despite government efforts, weak infrastructure and conflict hinder accurate reporting and support. While most Sudanese oppose domestic violence, many still view it as a private matter, and survivors face stigma when reporting. (Afrobarometer) 13 February, 2025 4.13 Society » Social Problems (Top)
EURO-AMERICA Regions
● EUROPE
885-890-12 Patients struggling with NHS admin (Click for Details) (UK) Ipsos polling reveals NHS admin issues impact patient trust and care-seeking behavior. While 52% think NHS communication on appointments and test results is good, only 43% feel supported in ongoing care. 64% of patients faced admin problems in the past year, with many chasing test results or unclear wait times. These issues lead to perceptions of wasted NHS resources (61%) and discourage 45% from seeking care. (Ipsos UK) 17 February, 2025 4.11 Society » Health (Top)
885-890-13 The Power of Product Testing with Synthetic Data (Click for Details) (Denmark) Ipsos highlights the potential of synthetic data in market research, especially for product testing. While synthetic data enhances simulations and data augmentation, its accuracy depends on high-quality training data. AI-generated data cannot fully replicate human experiences but can augment insights when strategically used. When accurate, it improves product testing efficiency, cutting costs and enabling detailed analysis. (Ipsos Denmark) 10 February, 2025 3.12 Economy » IT & Telecom (Top)
885-890-14 War in Ukraine: 66% of French people believe that European support for Ukraine must continue (Click for Details) (France) A majority of French people are increasingly concerned about the Ukraine conflict, with 74% worried about Trump reducing U.S. support for European security and 77% uneasy about U.S.-Russia peace talks excluding Europe. Despite this, 66% believe the EU should continue supporting Ukraine militarily and financially, even without U.S. backing. However, only 38% see a common European defense as both desirable and realistic. The nation remains divided on sending European troops, with 49% in favor and 51% opposed. Support for Ukraine has grown, with rising approval for humanitarian aid (+7%), weapons (+8%), refugee reception (+6%), and stronger sanctions on Russia (+10%). (Ipsos France) 22 February, 2025 2.11 Foreign Affairs & Security » Russia/Ukraine War (Top)
885-890-15 Valentine's Day: Money and love go hand in hand (Click for Details) (Spain) Spain ranks among the top European countries in love and sexual satisfaction, with 83% feeling loved and 66% satisfied with their sex lives, leading Europe in the latter. Millennials report the highest satisfaction in both aspects (71%). Higher income correlates with greater love and sexual fulfillment, as 89% of high earners feel loved compared to 80% of low earners. The Love Life Satisfaction Index places Spain at 78%, just behind the Netherlands (79%). While Spain excels in love and sex, it lags in relationship satisfaction compared to the Netherlands (92%) and the UK (87%). (Ipsos Spain) 12 February, 2025 4.7 Society » Lifestyle (Top)
885-890-16 The Power of Combination: Hybrid Research as the Key to Substantial Insights and Groundbreaking Innovations (Click for Details) (Germany) Hybrid research combines qualitative and quantitative methods, enhanced by AI, for deeper consumer insights and innovation. Ipsos’ five-phase approach includes social media analysis, self-ethnography, interviews, AI-human data analysis, and workshops. The future lies in AI-driven personalization, automation, and integrating real and synthetic data, ensuring adaptability and competitive advantage despite requiring more expertise. (Ipsos Germany) 17 February, 2025 4.6 Society » Media/ New Media (Top)
885-890-17 Trump, Meta and power – what does this mean for Sweden? (Click for Details) (Sweden) A Novus and Gallup International survey found that most Swedes view Trump's presidency as destabilizing, with 81% believing the U.S. election affects Sweden’s economy and security. Social media is seen as a key driver of polarization, though traditional media and politicians also share responsibility. Elon Musk’s actions have damaged Tesla’s reputation, while concerns over social media’s role in spreading hate and misinformation remain high. Older Swedes demand more accountability from platforms, and half believe laws should be tightened to curb harmful rhetoric, reflecting frustration over the misuse of free speech and declining media responsibility. (Novus) 19 February, 2025 4.6 Society » Media/ New Media (Top)
885-890-18 After the Örebro incident (Click for Details) (Sweden) A Novus survey on the Örebro school shooting reveals that 44% of Swedes believe social services could have identified warning signs, while 27% think no one could have. Despite the attack, 78% do not feel more unsafe. However, broader concerns persist, with 35% feeling more insecure overall and 41% advocating for better psychiatric care over increased policing. Swedes prioritize healthcare and education to address root causes of crime rather than just law enforcement. The focus is less on banning weapons and more on societal failures in identifying and supporting those at risk before violence occurs. (Novus) 24 February, 2025 4.13 Society » Social Problems (Top)
● NORTH AMERICA
885-890-19 The Complex Landscape of Public Opinion on Deportation (Click for Details) (USA) Public opinion on deportation in the U.S. is highly complex and varies based on how the issue is framed. While 70% support a pathway to citizenship for undocumented immigrants, 47% also support deportation, with opinions shifting based on specific circumstances. Polls show stronger support for deporting those with criminal records but much lower support for deporting long-term residents, families, or those brought illegally as children. Differences in survey results highlight the impact of question wording and context. Overall, Americans favor a selective approach over mass deportation and recognize the economic and logistical challenges involved. Policymakers must consider these nuances when shaping immigration policies. (Gallup USA) 14 February, 2025 4.8 Society » Immigration/Refugees (Top)
885-890-20 Obama Best Liked Among Living Presidents; Biden, Least (Click for Details) (USA) A recent Gallup poll shows Barack Obama as the most favorably viewed living U.S. president (59%), while Joe Biden has the lowest rating (39%). George W. Bush and Bill Clinton are viewed more positively than negatively, while opinions on Donald Trump are divided. Favorability trends follow a typical pattern: high ratings at inauguration, decline during presidency, low points at exit, and eventual improvement. Obama is an exception, maintaining strong post-presidency ratings. Trump’s favorability, currently split, may decline over time, while Biden’s could improve. Party affiliation significantly influences opinions, with the sharpest divide seen in Trump’s ratings. (Gallup USA) 11 February, 2025 1.2 Domestic Politics » Performance Ratings (Top)
885-890-21 LGBTQ+ Identification in U.S. Rises to 9.3% (Click for Details) (USA) Gallup’s 2024 survey finds 9.3% of U.S. adults identifying as LGBTQ+, nearly double the 2020 figure and up from 3.5% in 2012. Younger generations drive this increase, with over 22% of Gen Z adults identifying as LGBTQ+, compared to just 1.8% of the Silent Generation. Bisexuality is the most common identity, especially among younger LGBTQ+ individuals. LGBTQ+ identification is higher among women, liberals, urban residents, and younger generations. Women, especially in Gen Z and millennials, are more likely to identify as bisexual. Political and ideological differences are significant, with 21% of liberals identifying as LGBTQ+ versus 3% of conservatives. Rural areas report lower LGBTQ+ identification (7%) compared to urban (11%) and suburban (10%) areas. (Gallup USA) 20 February, 2025 4.5 Society » Gender Issues (Top)
885-890-22 A look at Black-owned businesses in the U.S. (Click for Details) (USA) A 2023 Pew survey found that over 20% of Black U.S. adults see business ownership as key to financial success. Black-owned businesses have grown significantly, rising from 124,004 in 2017 to 194,585 in 2022, with revenue increasing 66% to $211.8 billion. However, they still make up only 3% of all U.S. firms and 1% of total business revenue.Most Black-owned businesses (90%) are in urban areas, with Florida, Georgia, Texas, and California having the highest numbers. The most common sector is health care and social assistance (26%), followed by professional services (14%) and transportation (9%).Black business owners are more often men (54%), middle-aged (50% between 35-54), and well-educated (61% have at least a bachelor’s degree). Key motivations include financial independence, work-life balance, and flexibility. For 71%, their business is their primary income source. (PEW) 12 February, 2025 3.9 Economy » Financial systems & Institutions (Top)
885-890-23 Americans Continue to View Several Economic Issues as Top National Problems (Click for Details) (USA) Americans see inflation (63%), health care costs (67%), and the federal deficit (57%) as top national problems. While both parties agree on issues like money in politics and health care affordability, they differ sharply on immigration, gun violence, climate change, and racism. Republicans prioritize illegal immigration (73%) and inflation (73%), while Democrats focus on money in politics (78%), health care (73%), and gun violence (69%). Concerns over moral values and agreement on basic facts have grown among Democrats but declined among Republicans. Unemployment remains a low concern for both parties. (PEW) 20 February, 2025 3.1 Economy » Perceptions on Performance/ Well-Being (Top) 885-890-24 Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow (Click for Details) (Canada) Consumers are increasingly reducing alcohol intake for health reasons, with 20% of Canadians avoiding it and 50% cutting back in 2024. The Ipsos ALC Framework highlights three key factors driving this shift: Attitudes, as rising health concerns and media coverage fuel demand for non-alcoholic options (34% consumption rate); Locus of Control, with 40% setting drinking limits and younger generations embracing the Sober Curious movement; and Connectedness, where changing social dynamics and declining bar visits reduce alcohol’s role in socializing. Businesses must adapt by catering to evolving consumer preferences and expanding low-to-no alcohol offerings. (Ipsos Canada) 14 February, 2025 4.13 Society » Social Problems (Top) 885-890-25 Comprehensive Analysis of Television Consumption in Colombia (Click for Details) (Colombia) In January, Colombian television remained dominated by national channels, which held 61.43% of the total share, up from 57.48% in December, despite international channels comprising 94% of the total offer. Private national channels took 96.38% of the national audience, with Caracol (65.88%) and RCN (28.93%) leading. Public channels had a minor share, with Teleantioquia (27.52%) as the most watched. International channels held 36.16% of the total audience, with Cliente Claro, CITYTV, and ESPN leading in cable, while Win Sports Premium dominated premium channels. Time-slot analysis showed national TV peaking at 73% during prime time, while international channels led during late-night hours. Popular programs like Yo me llamo and La casa de los famosos played a key role in national TV’s strong performance. (CNC) 7 February, 2025 4.6 Society » Media/ New Media (Top) ● AUSTRALIA 885-890-26 Ipsos New Zealand Valentine's Day - Love Life Satisfaction 2025 (Click for Details) (New Zealand) Ipsos’ 30-country study shows New Zealanders report high love satisfaction, with 82% feeling loved and 87% of those in relationships satisfied—close to the global average but lower than Thailand and the Netherlands (92%). However, romantic/sex life satisfaction (57%) lags behind countries like Colombia (74%) and Mexico (72%). Income disparities impact satisfaction, with 68% of high earners content in their love lives versus 56% of middle- and 40% of low-income earners. Generational differences are minimal, though Gen Z and Millennials report slightly higher sex life satisfaction than older generations. (Ipsos New Zealand) 12 February, 2025 4.7 Society » Lifestyle (Top) 885-890-27 The number of smokers in Indonesia has surged since the pandemic, but fewer are coming from younger age groups (Click for Details) (New Zealand) The Roy Morgan survey (Sept 2024) shows a rise in smoking in Indonesia, with smokers increasing from 43.2M in 2014 to 54.5M today (35% of the population). However, fewer young people (under 35) smoke, dropping from 48% to 32% of total smokers over the decade. In contrast, smoking among those aged 35+ has surged, now making up 68% of smokers, with the biggest rise in the 35-49 (40%) and 50+ (28%) age groups. While fewer young people smoking is a positive shift, the increase among older age groups raises concerns about long-term health and rising healthcare costs. (Roy Morgan) 4 February, 2025 4.11 Society » Health (Top) 885-890-28 In January Australian unemployment increased to 10.1% due to a growing workforce with not all new entrants finding jobs (Click for Details) (New Zealand) In January 2025, Australia's 'real' unemployment rose by 78,000 to 1.62M (10.1%), driven by more people seeking work. The workforce hit a record 16.1M, with employment rising by 219,000 due to a jump in full-time jobs (+306,000) despite part-time declines (-87,000). Under-employment also surged, reaching 1.81M (11.3%), bringing the total unemployed/under-employed to 3.43M (21.4%), the highest since January 2021. Compared to two years ago, the workforce has grown by 1.09M, fueling employment gains. Roy Morgan’s 10.1% unemployment rate contrasts with the ABS’s 4.0% but aligns with their combined unemployment/under-employment figure of 10.0%. (Roy Morgan) 17 February, 2025 3.3 Economy » Employment Issues (Top)
● MULTICOUNTRY STUDIES
885-890-29 What Worries the World – February 2025 (Click for Details) Crime and inflation (both 32%) are now the top global concerns, with crime rising in 17 countries, particularly in Latin America (Argentina 49%, Peru 66%) and Europe (France 38%, Germany 36%). Inflation remains stable, though concerns increased in Canada (49%) after new tariffs, while Britain’s worry dropped to 28%. Unemployment concern (27%) has declined, hitting a record low in Spain (28%), while rising in South Korea (40%). Health care (24%) remains a key issue, with Poland (39%) and Belgium (25%) seeing increased concern. Immigration control (17%) has risen slightly, with Germany (44%) experiencing the largest increase. Economic optimism is highest in Singapore (80%), India (77%), Malaysia (69%), while Germany’s confidence remains at a record low (25%). (Ipsos Global) 20 February, 2025 3.6 Economy » Economic Globalization (Top)
TOPIC OF THE WEEK Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow ►This page is devoted to opinions of countries whose polling activity is generally not known very widely or where a recent topical issue requires special attention.
Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow We are entering an era where many consumers are re-evaluating their relationship with alcohol. According to the Ipsos Essentials, 20% of Canadians stated that they are avoiding alcohol consumption to stay healthy. The Ipsos Alcohol Consumption Tracker (ACT) highlights this behavioural shift, compelling the alcoholic beverage industry to adapt by creating low-to-no-alcoholic beverages to continue to retain portfolio market share. To understand the motivations behind this shift, the Ipsos Behavioral Science team developed the Ipsos ALC Framework to help brands address drivers of reduced alcohol consumption. This framework is based on Self-Determination Theory, which posits that intrinsic motivation arises when a behavior is perceived as worthwhile, controllable, and socially connected. Consequently, the ALC framework consists of three pillars focusing on intrinsic motivation to reduce alcohol consumption: 1. Attitudes: Focuses on individuals' health knowledge and attitudes toward alcohol and alcohol substitutes 2. Locus of Control: Focuses on a person's perceived control over their drinking habits and decisions 3. Connectedness: Focuses on the robust relationship between social relationships and drinking behaviors Attitudes Previously, moderate alcohol consumption was believed to be beneficial (e.g., “red wine is good for the heart”). However, today, there are increasing questions about the impact of alcohol on health. Nearly two in every five legal drinking age individuals in ACT express concern about alcohol's health effects, and half report reducing their intake in 2024. The emphasis on health and wellness in the media has underscored the negative impact of alcohol — even in moderation. Non-alcoholic beverages are gaining popularity, with 34% of ACT respondents also consuming non-alcoholic options. Brands should capitalize on this trend by promoting low-to-no alcohol beverages that align with consumer health goals. Considerations for your business: · Do you know if your consumer base is taking active steps to stay healthy? · Are you aware of specific occasions where health is prioritized over alcohol consumption? Are you poised to win there? · Have you considered the impact of GLP-1 usage on your business? Locus of Control The rise of alcohol substitutes has provided consumers with more choices, allowing them to redefine their drinking habits. The Sober Curious movement marks a departure from older norms: In 2024, 40% ACT drinkers claimed to set intentional limits on their alcohol intake; 15% of 18- to 34-year-olds take extended breaks from alcohol beverages, nearly double from that done by Canadians over 55. When drinking at bars or parties was the norm, abstaining was often seen as breaking the norm. However, the Sober Curious movement and the availability of low-to-no alcohol options at social events have created a new norm where consumers feel empowered to decide whether to drink. Considerations for your business: · Do you understand your current consumers' beverage repertoire and alternative options? · Does your portfolio cater to the Sober Curious? · Have you developed a strategy to communicate, engage and win with the Sober Curious effectively? Connectedness Consumers tend to invest in relationships with like-minded people, often mirroring their behaviors. The motivation to reduce alcohol consumption is linked to social interactions and where these interactions occur. Peer groups typically influence drinking habits; when a group reduces alcohol intake, individuals often follow suit to fit in or gain acceptance. This shift may lead to shared interests in low-to-no alcohol beverages. While alcohol is often viewed as a social lubricant, data suggests younger generations are less likely to frequent bars and clubs compared to older generations. This change may reduce the perceived need for alcohol as an aid to socialization, motivating individuals to choose low-to-no-alcohol options. Nearly 1 in every 5 of 18 to 34 years old drinker in ACT switch between alcohol and non-alcoholic alternatives. As social dynamics evolve, mindful and moderate drinking practices are likely to become more prevalent. Considerations for your business: · Are you clear on the emotional and functional benefits consumers seek from your brand? · What information sources do your consumers use to explore new offerings? · Are you aware of how the on and off premise social occasions of consumption are evolving? (Ipsos Canada) 14 February, 2025 Source: https://www.ipsos.com/en-ca/beyond-buzz-how-canadians-are-embracing-sober-tomorrow
GILANI-GALLOPEDIA GLOBALITY INDEX: ► The purpose of this index is to treat the Global Coverage by each issue of Gallopedia in terms of Population, National Income and estimated Power measured by G20 Membership.
● GILANI-GALLOPEDIA GLOBALITY INDEX (Top)
Disclaimer: Gilani’s Gallopedia is a not-for-profit activity and every effort has been made to give attribution to respective polling organizations. All material presented here is available elsewhere as public information. Readers may please visit the original source for further details. Gilani Research foundation does not bear any responsibility for accuracy of data or the methods and does not claim any proprietary rights benefits or responsibilities thereof. *Archives: Gilani’s Gallopedia has been compiled on a weekly basis since January 2007. Previous material is available upon request. Please contact natasha@galluppakistan.com